Events aren’t just gatherings—they’re powerful tools for brand growth, networking, and sales. In this episode of VMN Business Talk, we sit down with Andrea Lokshin, VP of Sales & Marketing at Meadowlands Racing & Entertainment, and Maria Cucciniello Falzo, founder of The Hip Event, to explore how businesses can maximize their events for impact and success.

What You’ll Learn in This Episode:

• How to plan events that attract the right audience
• Ways to boost attendance & create a memorable experience
• Event planning on a budget—maximizing impact with limited resources
• Corporate vs. personal events: What businesses need to know
• How to choose promotional products for your events

Whether you’re planning your first event or looking to elevate your current strategy, this conversation is packed with insights from two top event experts.

🔔 Don’t forget to like, comment, and subscribe for more valuable business insights! 📩 Want to be a guest on our stream? Contact us at vmn@victormnichols.com

In this episode of VMN Business Talk, we sat down with Matthew McQueeny, Head of Enterprise Experience at Konabos, entrepreneur, and 2x Sitecore MVP, to explore his unique concept of "Earnfluencing."

Earnfluencing blends earned media with influencer strategies, helping businesses create organic brand awareness and authority without relying solely on paid marketing.

What We Covered in This Conversation:
✅ How to use storytelling, technology, and strategy to amplify your brand
✅ Practical ways to leverage events and networking to grow on LinkedIn
✅ How generative AI is changing content strategy
✅ Actionable steps to “contentize” your experiences and turn them into powerful marketing assets

This discussion is packed with valuable insights for marketers, entrepreneurs, and business leaders looking to elevate their brand and visibility.

📩 Want to be a guest on VMN Business Talk? Email us at vmn@victormnichols.com

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In this episode of VMN Business Talk, we dive into the critical topic of stress management and work-life balance with our esteemed guest, Pooja Desai, also known as Tia Bua.

Pooja is a mother, wife, philanthropist, and minority woman business owner with over 25 years of experience in healthcare. She’s a passionate advocate for children’s mindfulness and wellness and a compassionate storyteller.

💡 What You’ll Learn in This Episode:

• Effective strategies for managing workplace stress while maintaining a healthy work-life balance
• The importance of mindfulness and wellness for leaders and entrepreneurs
• How to balance personal responsibilities with professional growth
• Tools and techniques for reducing stress in high-pressure environments
• Creating a work culture that supports mental well-being and business success

Whether you’re an entrepreneur, business leader, or professional looking to manage stress and foster a healthier work-life balance, this episode offers actionable insights and advice you can apply today.

If you’d like to be a guest on our show to talk about your business challenges and find solutions with Victor M.Nichols, email us at vmn@victormnichols.com.

🔔 Don’t forget to subscribe for more valuable insights to help you grow and thrive!