• LinkedIn Content Strategies for More Brand Exposure with Matt McQueeny & Vic Nichols

  • Feb 14 2025
  • Length: 1 hr and 1 min
  • Podcast

LinkedIn Content Strategies for More Brand Exposure with Matt McQueeny & Vic Nichols

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  • Summary

  • In this episode of VMN Business Talk, we sat down with Matthew McQueeny, Head of Enterprise Experience at Konabos, entrepreneur, and 2x Sitecore MVP, to explore his unique concept of "Earnfluencing."

    Earnfluencing blends earned media with influencer strategies, helping businesses create organic brand awareness and authority without relying solely on paid marketing.

    What We Covered in This Conversation:
    ✅ How to use storytelling, technology, and strategy to amplify your brand
    ✅ Practical ways to leverage events and networking to grow on LinkedIn
    ✅ How generative AI is changing content strategy
    ✅ Actionable steps to “contentize” your experiences and turn them into powerful marketing assets

    This discussion is packed with valuable insights for marketers, entrepreneurs, and business leaders looking to elevate their brand and visibility.

    📩 Want to be a guest on VMN Business Talk? Email us at vmn@victormnichols.com

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