The Revenue Formula

By: Toni Hohlbein & Mikkel Plaehn
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  • Summary

  • This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.
    © 2025 Revenue Formula
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Economics Management Management & Leadership
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Episodes
  • Reporting to the CEO - here's what we've learned

    Reporting to the CEO - here's what we've learned
    Feb 18 2025

    Are you about to report to the CEO? Are you already?

    In todays episode, we share our experience reporting to the CEO.

    • (00:00) - Introduction
    • (03:51) - Our first CEO
    • (07:10) - Benefits and Challenges of Reporting to the CEO
    • (13:03) - Effective Communication and Management Strategies
    • (20:16) - Deliver 100% of your commits

    This episode is brought to you by by Fullcast, the only AI-powered platform that streamlines your entire sales lifecycle — from plan to pay. With modules like territory and quota management, routing, and capacity planning, Fullcast adapts to your unique needs — whether you need one solution or an all-in-one platform.

    Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!

    Never miss a new episode, join our newsletter on revenueformula.substack.com
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    29 mins
  • No more free trials (Chris Pasquier from Slite)

    No more free trials (Chris Pasquier from Slite)
    Feb 13 2025

    Free trials don't work for AI products - so... what do you do?

    That's what we asked Chris, CEO and founder of Slite.

    • (00:00) - Introduction
    • (03:36) - Challenges in Selling AI
    • (04:53) - Introduction to Slite and Super
    • (06:31) - AI Implementation and Use Cases
    • (08:50) - Customer Onboarding and Trials
    • (10:15) - Why can't we just do freemium
    • (13:10) - Overcoming AI Adoption Barriers
    • (22:15) - Future of AI in Business

    This episode is brought to you by by Fullcast, the only AI-powered platform that streamlines your entire sales lifecycle — from plan to pay. With modules like territory and quota management, routing, and capacity planning, Fullcast adapts to your unique needs — whether you need one solution or an all-in-one platform.

    Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!

    Never miss a new episode, join our newsletter on revenueformula.substack.com
    Show more Show less
    39 mins
  • SaaS was dead last week, but now it's back.

    SaaS was dead last week, but now it's back.
    Feb 11 2025

    Wrappers are dead. LLMs are dead. SaaS is dead. The application layer is dead.

    It's moving pretty fast still in AI, and we thought it was time to take stock of what we know right now.

    • (00:00) - Introduction
    • (01:03) - OpenAI's Superbowl Ad Breakdown
    • (02:29) - The Role of AI in Modern Life
    • (03:16) - Teasing Future Content
    • (03:50) - The Fast-Paced World of AI
    • (05:35) - Understanding GPT Wrappers
    • (07:40) - Hype vs. Reality in AI
    • (10:04) - The Evolution of Solutions
    • (14:22) - Consumer Perception of AI
    • (16:25) - AI's Role in Problem Solving
    • (17:47) - The Commoditization of AI
    • (18:50) - Cloud Providers and AI Models
    • (20:39) - The Future of AI Investment
    • (22:31) - Challenges in AI Implementation
    • (28:51) - Skepticism and Realities of AI

    This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

    You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.


    Never miss a new episode, join our newsletter on revenueformula.substack.com
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    35 mins

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