Episodes

  • S1:E5 Mastering E-Commerce In Google Analytics: Insights from Fred Pike

    S1:E5 Mastering E-Commerce In Google Analytics: Insights from Fred Pike
    Feb 19 2025
    E-commerce analytics can be a challenging field, but Fred Pike, Managing Director at Northwoods, brings clarity to its complexities. With a career rooted in digital marketing and a deep passion for analytics, Fred’s expertise lies in making Google Analytics 4 (GA4) work effectively for e-commerce businesses. In this blog, we delve into his journey, explore the pitfalls of e-commerce tracking, and share actionable tips for success.
    Show more Show less
    44 mins
  • S1: E4 Unlocking Analytics with Audiences: Insights from Dana DiTomaso

    S1: E4 Unlocking Analytics with Audiences: Insights from Dana DiTomaso
    Feb 12 2025
    Analytics can be overwhelming, but Dana DiTomaso, an expert in digital marketing and analytics, is here to simplify it. From her unconventional journey to her practical advice, Dana offers invaluable insights into using Google Analytics 4 (GA4) effectively. Here’s what you need to know about leveraging audiences to improve your data strategy and make analytics work for your business.
    Show more Show less
    47 mins
  • S1: E3 Mastering Measurable Networking: How to Track and Improve Your Business Relationships with Kam Chauhan

    S1: E3 Mastering Measurable Networking: How to Track and Improve Your Business Relationships with Kam Chauhan
    Feb 5 2025
    Struggling to see real results from your networking efforts? You’re not alone. In this episode, marketing strategist Kam Chauhan reveals how she transformed networking from a time-consuming guessing game into a measurable, results-driven strategy. Learn how to set clear goals, track your efforts, and turn connections into real business growth. We’ll break down Kam’s actionable techniques—from measuring ROI to building long-term relationships—so you can make smarter networking decisions. Whether you're new to networking or looking to refine your approach, this episode will help you make every interaction count
    Show more Show less
    42 mins
  • S1: E2 How to Build Your LinkedIn Strategy: Insights from Louise Brogan

    S1: E2 How to Build Your LinkedIn Strategy: Insights from Louise Brogan
    Jan 29 2025
    LinkedIn is no longer just a professional networking site—it’s a thriving platform for businesses to build connections and grow. In this episode, LinkedIn expert Louise Brogan shares her journey from software engineer to social media strategist and reveals the secrets to making LinkedIn work for small businesses. Discover why video marketing is a game-changer on LinkedIn and how her COPE method (Create Once, Publish Everywhere) helps busy entrepreneurs maximise their content with minimal effort. Louise also breaks down the essential metrics you need to measure success, from impressions to lead sources, and offers practical tips for creating a LinkedIn strategy that actually works. Whether you're just starting out or looking to take your profile to the next level, this episode will leave you with actionable insights to build trust, grow your network, and turn LinkedIn into a key driver of your business success.
    Show more Show less
    51 mins
  • S1:E1 Email Marketing Metrics That Matter: A Small Business Guide with Kay Peacey

    S1:E1 Email Marketing Metrics That Matter: A Small Business Guide with Kay Peacey
    Jan 22 2025
    Kay Peacey, an email automation and ActiveCampaign specialist, brings a refreshing perspective to email marketing. Her background in teaching shines through as she explains complex concepts in a down-to-earth way. In this episode of That Analytics Podcast, we’ll explore common mistakes in email campaign measurement, the metrics that matter, and features that can elevate your email marketing strategy.
    Show more Show less
    52 mins
  • Coming Soon - That Analytics Podcast

    Coming Soon - That Analytics Podcast
    Jan 6 2025
    Welcome to That Analytics Show, the podcast that helps you turn your marketing data into clear, actionable insights. Hosted by Amanda, an analytics expert passionate about demystifying data, this 8-episode series is packed with practical tips and real-world examples. Each week, Amanda chats with experts on topics like LinkedIn, email marketing, networking, conversion rate optimisation, and Google Analytics 4. Together, they uncover the best ways to measure success and make smarter marketing decisions. Whether you’re a solopreneur, small business marketer, boutique agency, or just looking to improve your marketing ROI, this podcast will leave you with strategies you can apply right away. Tune in for actionable advice, surprising discoveries, and a bit of fun. Subscribe now to That Analytics Show on your favourite podcast platform, and start making sense of your data. EZ2nrmsOY3rNJeMvklJI
    Show more Show less
    4 mins