That Analytics Podcast

By: Amanda Webb
  • Summary

  • Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm. That Analytics Show is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marketing, and online sales. From LinkedIn strategies to making sense of Google Analytics 4, each episode is packed with tips that are easy to understand and simple to use.
    2025-present
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Episodes
  • S1:E5 Mastering E-Commerce In Google Analytics: Insights from Fred Pike
    Feb 19 2025
    E-commerce analytics can be a challenging field, but Fred Pike, Managing Director at Northwoods, brings clarity to its complexities. With a career rooted in digital marketing and a deep passion for analytics, Fred’s expertise lies in making Google Analytics 4 (GA4) work effectively for e-commerce businesses. In this blog, we delve into his journey, explore the pitfalls of e-commerce tracking, and share actionable tips for success.
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    44 mins
  • S1: E4 Unlocking Analytics with Audiences: Insights from Dana DiTomaso
    Feb 12 2025
    Analytics can be overwhelming, but Dana DiTomaso, an expert in digital marketing and analytics, is here to simplify it. From her unconventional journey to her practical advice, Dana offers invaluable insights into using Google Analytics 4 (GA4) effectively. Here’s what you need to know about leveraging audiences to improve your data strategy and make analytics work for your business.
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    47 mins
  • S1: E3 Mastering Measurable Networking: How to Track and Improve Your Business Relationships with Kam Chauhan
    Feb 5 2025
    Struggling to see real results from your networking efforts? You’re not alone. In this episode, marketing strategist Kam Chauhan reveals how she transformed networking from a time-consuming guessing game into a measurable, results-driven strategy. Learn how to set clear goals, track your efforts, and turn connections into real business growth. We’ll break down Kam’s actionable techniques—from measuring ROI to building long-term relationships—so you can make smarter networking decisions. Whether you're new to networking or looking to refine your approach, this episode will help you make every interaction count
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    42 mins

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