• S1:E5 Mastering E-Commerce In Google Analytics: Insights from Fred Pike

  • Feb 19 2025
  • Length: 44 mins
  • Podcast

S1:E5 Mastering E-Commerce In Google Analytics: Insights from Fred Pike

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  • Summary

  • E-commerce analytics can be a challenging field, but Fred Pike, Managing Director at Northwoods, brings clarity to its complexities. With a career rooted in digital marketing and a deep passion for analytics, Fred’s expertise lies in making Google Analytics 4 (GA4) work effectively for e-commerce businesses. In this blog, we delve into his journey, explore the pitfalls of e-commerce tracking, and share actionable tips for success.
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