Episode 5: The State of MarTech, Partnerships, and SMYTS Host Handoff

The fifth episode of Show Me Your Tech Stack is also the final of season 1. In this wrap-up episode, Erik passes the host baton to Derek Booth, Director of Partnerships & Sales at Justuno.

In this interview, Erik and Derek talk through the current state of MarTech, what integrations are top of mind for brands right now, how the world of Partnerships has evolved, and the vision for Show Me Your Tech Stack.

So what's next?

A new show launch for Erik all about conversion marketing - keep an eye out for The Conversion Show, launching February 2023.

Season 2 of SMYTS! Coming soon...

Stay tuned to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!

Justuno: https://www.justuno.com/

Follow Erik on LinkedIn: https://hubs.li/Q01qN-FC0

Follow Derek on Linkedin: https://www.linkedin.com/in/derek-booth-a9388451/

Episode 4: How Sheets & Giggles Embraces the Unscalable & Fosters Genuine Customer Connections

The fourth episode of Show Me Your Tech Stack features Frank Dorval, VP of Marketing for Sheets & Giggles, a sustainable bedding and mattress brand that just wants to have fun with it.

In this interview, Frank covers the art of being punny in marketing, why scalability isn’t necessarily the end goal, and how a small team can do big things when they’re genuinely trying to build a connection with every customer.

Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!

Check out Sheets & Giggles website here: https://www.sheetsgiggles.com

Tools mentioned include:

-Asana: https://asana.com/

-Aftersell: https://apps.shopify.com/aftersell/

-Smile.io: https://smile.io/

-Klaviyo: https://www.klaviyo.com/

-Gorgias: https://www.gorgias.com/

-Loop: https://www.loopreturns.com/

-GRIN: 

Episode 3: Pretty Litter’s Approach To Creating a Seamless Customer Experience

The third episode of the Show Me Your Tech Stack series features Matthew Seifert, the Senior Director of Retention & Monetization at Pretty Litter, a subscription-based cat litter brand that helps you keep tabs on their health.

In this interview, Matthew discusses the strategy behind Pretty Litter’s approach to the customer experience, including their extensive customer service operation...Spoiler: they leverage 4+ apps for just CS alone!

Matthew covers their acquisition and retention efforts, the thought process beyond how they implement new technologies, and much more. Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world.

Check out Pretty Litter’s website here: https://www.prettylitter.com/

Tools mentioned include:

-Cheetah Digital: https://www.cheetahdigital.com/

-Shopify: https://www.shopify.com/

-Recharge: https://rechargepayments.com/

-Talkable: https://www.talkable.com/

-Zendesk: https://www.zendesk.com/

-Thankful: 

Episode 02: E-commerce Brands Talk MarTech Stacks - Sophistiplate’s Approach to Scaling Personalization

The second episode of the Show Me Your Tech series features Will Griffin, the Digital Marketing & E-commerce Manager at Sophistiplate, an upscale entertaining/home goods brand.

In this interview, Will walks through how Sophistiplate has used a wide array of SaaS tools to support their smaller team as they scale.

He outlines his strategies for growing influencer marketing, creating more channel-specific onsite experiences, and their approach to payment solutions.

Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!

Check out Sophistiplate’s website here: https://www.sophistiplate.com/

Tools mentioned include:

-Klaviyo: https://www.klaviyo.com/

-Aftership: https://www.aftership.com/

-Postscript: https://postscript.io/

-Hotjar: https://www.hotjar.com/

-Optimazilla: https://imagecompressor.com/

-Afterpay: https://www.afterpay.com/en-US

-Klarna: 

Episode 01: Ecomm Brands Talk MarTech Stacks - EBOOST’s Strategy for Building a Customer-Centric Experience

For the first episode of the Show Me Your Tech Stack series, Erik interviews CJ DeGuara, who is in charge of e-commerce at EBOOST, a healthy energy choice for those looking to fuel busy days.

In this conversation, CJ walks through how EBOOST set up its website experience with customers at its center, revealing their must-haves for automation, geo-targeting, and more.

Together Erik and CJ discuss the merits of different e-commerce tools, marketing strategies that can help take you to the next level, and why so many marketers are leaving ROI on the table. Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!

Check out EBOOST's website here: https://www.eboost.com/

Tools mentioned include:

-Yotpo/ Yotpo SMSBump: https://www.yotpo.com/

-Klaviyo: https://www.klaviyo.com/

-Recharge: https://rechargepayments.com/

-Repeat.io: https://www.getrepeat.io/

-Gorgias: https://www.gorgias.com/

-Justuno: