Episode 5: The State of MarTech, Partnerships, and SMYTS Host Handoff

The fifth episode of Show Me Your Tech Stack is also the final of season 1. In this wrap-up episode, Erik passes the host baton to Derek Booth, Director of Partnerships & Sales at Justuno.

In this interview, Erik and Derek talk through the current state of MarTech, what integrations are top of mind for brands right now, how the world of Partnerships has evolved, and the vision for Show Me Your Tech Stack.

So what's next?

A new show launch for Erik all about conversion marketing - keep an eye out for The Conversion Show, launching February 2023.

Season 2 of SMYTS! Coming soon...

Stay tuned to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!

Justuno: https://www.justuno.com/

Follow Erik on LinkedIn: https://hubs.li/Q01qN-FC0

Follow Derek on Linkedin: https://www.linkedin.com/in/derek-booth-a9388451/

Episode 4: How Sheets & Giggles Embraces the Unscalable & Fosters Genuine Customer Connections

The fourth episode of Show Me Your Tech Stack features Frank Dorval, VP of Marketing for Sheets & Giggles, a sustainable bedding and mattress brand that just wants to have fun with it.

In this interview, Frank covers the art of being punny in marketing, why scalability isn’t necessarily the end goal, and how a small team can do big things when they’re genuinely trying to build a connection with every customer.

Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!

Check out Sheets & Giggles website here: https://www.sheetsgiggles.com

Tools mentioned include:

-Asana: https://asana.com/

-Aftersell: https://apps.shopify.com/aftersell/

-Smile.io: https://smile.io/

-Klaviyo: https://www.klaviyo.com/

-Gorgias: https://www.gorgias.com/

-Loop: https://www.loopreturns.com/

-GRIN: 

Episode 3: Pretty Litter’s Approach To Creating a Seamless Customer Experience

The third episode of the Show Me Your Tech Stack series features Matthew Seifert, the Senior Director of Retention & Monetization at Pretty Litter, a subscription-based cat litter brand that helps you keep tabs on their health.

In this interview, Matthew discusses the strategy behind Pretty Litter’s approach to the customer experience, including their extensive customer service operation...Spoiler: they leverage 4+ apps for just CS alone!

Matthew covers their acquisition and retention efforts, the thought process beyond how they implement new technologies, and much more. Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world.

Check out Pretty Litter’s website here: https://www.prettylitter.com/

Tools mentioned include:

-Cheetah Digital: https://www.cheetahdigital.com/

-Shopify: https://www.shopify.com/

-Recharge: https://rechargepayments.com/

-Talkable: https://www.talkable.com/

-Zendesk: https://www.zendesk.com/

-Thankful: