• Sophistiplate’s Approach to Scaling Personalization - with Will Griffin, Digital Marketing & E-commerce Manager

  • Nov 22 2022
  • Length: 42 mins
  • Podcast

Sophistiplate’s Approach to Scaling Personalization - with Will Griffin, Digital Marketing & E-commerce Manager

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  • Summary

  • Episode 02: E-commerce Brands Talk MarTech Stacks - Sophistiplate’s Approach to Scaling Personalization

    The second episode of the Show Me Your Tech series features Will Griffin, the Digital Marketing & E-commerce Manager at Sophistiplate, an upscale entertaining/home goods brand.

    In this interview, Will walks through how Sophistiplate has used a wide array of SaaS tools to support their smaller team as they scale.

    He outlines his strategies for growing influencer marketing, creating more channel-specific onsite experiences, and their approach to payment solutions.

    Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!

    Check out Sophistiplate’s website here: https://www.sophistiplate.com/

    Tools mentioned include:

    -Klaviyo: https://www.klaviyo.com/

    -Aftership: https://www.aftership.com/

    -Postscript: https://postscript.io/

    -Hotjar: https://www.hotjar.com/

    -Optimazilla: https://imagecompressor.com/

    -Afterpay: https://www.afterpay.com/en-US

    -Klarna: 
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