For years in the mortgage industry, there have been two sides of the coin; Fast, easy and cheap vs. local, advice-based lenders. Too many times, uneducated consumers are choosing the online "click-button-get-mortgage" option, because they aren't aware of the value they're missing out on. Those years are coming to an end.

Ryan Grant, Founder and President of NEO Home Loans, joins us this week to talk about the recent partnership between NEO and Better Mortgage. Since it's creation, NEO has been committed to giving consumers the best advice, guidance and ongoing education in order to change the way that mortgages are done. The antithesis of the company is the online, transactional lender.

With the partnership between these two (what seems like) opposites, it begs the question; Why did these two join forces, and what does it mean for the rest of the industry?

New year means you're starting to set all of those big, brave goals around what you want to accomplish by the end of 2025. We're not here to say you shouldn't, but let's go a little bit farther with this one. If we set our THREE year goals, then the progress I make this year is much more likely to be in line with my "down the road" goals.

This episode is not only for our Mortgage Advisors, but also for the clients that they serve. Go teach people how to set and achieve money goals, you'll set yourself apart in no time.

Thanks for kicking off the New Year with us, excited to spend 2025 sharing value with you all!

- T & V

Have you ever heard of the "last mile problem?" The concept is this; When it comes to online sites like Amazon, the most difficult yet most crucial part of the entire experience is the last mile. That's when the customer gets the product in their hands, and realize they're either happy or dissatisfied with the product. It doesn't matter how amazing the process was the create this product, if that last mile is unsuccessful, your product is doomed.

Our last mile in mortgage is the client consultation. When you sit down with a client, are they blown away by the value you're creating for them, or are they just comparing you to the lender down the street?