Norman Farrar doesn’t lead by barking orders—he leads by building trust. In this episode, he explains how strong leadership isn’t about being the loudest voice in the room. It’s about showing up consistently, listening carefully, and creating space for others to lead.

Norm shares how his leadership style evolved from his early days in manufacturing to running global teams across e-commerce and brand development. He dives into how he builds loyalty—not just with customers, but with employees—by leading with vulnerability and owning his mistakes.

Craig Andrews presses in on what makes Norm different. The answer? He doesn’t separate leadership from life. His personal values guide every business decision. That means putting people first, leading with patience, and fostering a culture where everyone is heard.

If you think leadership means being in control, this episode will challenge you. If you think leadership means being consistent and clear, it’ll reinforce what you already know.

Want to learn more about Norman Farrar's work? Check out his website at https://lunchwithnorm.com.

Connect with Norman Farrar on LinkedIn at https://www.linkedin.com/in/normanfarrar/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Steve Thornton, Managing Partner at Apex Management, doesn’t just coach leaders—he builds leadership systems. In this episode, Steve walks through what most leaders get wrong and how to fix it. He explains why high performers often make poor leaders and what it takes to shift from doing to directing.

Steve also shares why companies stall out when their leadership bench isn’t deep and how to grow future leaders without adding complexity. Drawing from his work with mid-market firms, Steve gives actionable strategies to scale leadership across the organization.

If you're a founder, executive, or team lead trying to escape the burnout loop, this conversation gives you a roadmap. No fluff—just frameworks that drive results.

Want to learn more about Steve Thornton's work? Check out their website at https://www.apex-mgt.com.

Connect with Steve Thornton on LinkedIn at https://www.linkedin.com/in/stevethorntonmba/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Matt Ohrt returns to the podcast with a bold mission: dismantle the bloated, broken health care system and replace it with a transparent, people-first model. In this episode, Matt explains why he left a successful startup to launch Rise Up Health in Texas—a state known for its independent spirit and appetite for innovation.

Matt draws on his leadership background in HR, lean manufacturing, and entrepreneurship to build a scalable health plan that rejects the status quo. He breaks down how monopolistic insurance practices hurt patients, frustrate doctors, and crush small businesses. Instead, he's advocating for free-market health care powered by independent providers.

Craig and Matt also explore the power of personal agency—from what you eat to how you lead in business and at home. Matt’s leadership doesn’t stop with health care. As a foster parent and author, he’s teaching the next generation what real support and care look like.

Want to learn more about Matt Ohrt's work? Check out their website at https://www.riseuphealthplan.com.

Connect with Matt Ohrt on LinkedIn at https://www.linkedin.com/in/matt-ohrt-6a1335b/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Otis McGregor doesn't just teach leadership—he’s lived it. A retired Green Beret Lieutenant Colonel turned entrepreneur, Otis shares hard-earned lessons on how to lead with clarity, trust, and purpose. In this episode, Otis explains why most business leaders fail when they micromanage, avoid accountability, or try to go it alone. He offers a refreshingly direct take on what it means to lead in today’s world—whether that’s in a combat zone, a boardroom, or your own home.

Otis opens up about the grit behind his 38-year marriage, the power of vulnerability, and how true leadership starts with knowing your purpose and building your tribe. His company, Tribe + Purpose, helps business founders develop leaders at every level of their team, enabling them to scale without burning out.

If you're leading a team, growing a business, or struggling with self-doubt, this conversation is a masterclass in resilient leadership.

Want to learn more about Otis McGregor's work? Check out their website at https://www.10xyourteam.net.

Connect with Otis McGregor on LinkedIn at https://www.linkedin.com/in/otismcgregor/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Matt Dorman has been building digital platforms since 1995. On this episode of Leaders and Legacies, he shares how his experience coding for major brands like Time, J&J, and Fox News taught him a core truth: without strategy, a website is just decoration. Matt walks listeners through what separates successful sites from failures—and why leadership in tech means understanding both the code and the business behind it.

He discusses the critical elements of strategic planning, including audience segmentation, measuring success across editorial, revenue, and engagement, and how business owners can avoid the trap of “pretty but pointless” websites. Craig and Matt also dig into the current WordPress controversy, cutting through the drama to explain what really matters for business decision-makers.

From shaping narratives after 9/11 to leading Ndevr’s digital innovation today, Matt’s approach to leadership is built on clarity, adaptability, and service to mission.

Want to learn more about Matt Dorman's work? Check out their website at https://www.ndevr.io/.

Connect with Matt Dorman on LinkedIn at https://www.linkedin.com/in/matthewdorman/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Brian Massey, founder of Conversion Sciences, joins Craig Andrews to unpack the power of leadership through rigorous experimentation. Known as the "Conversion Scientist," Brian has spent over 15 years transforming how businesses approach their websites—moving from guesswork to data-backed results.

In this conversation, Brian breaks down why most companies treat their websites like static brochures and how that mindset kills performance. He explains his framework for the five types of websites and why identifying your type is the first leadership step in digital strategy.

Brian also dives into A/B testing, revealing why it’s not just about increasing conversions—it’s about creating a culture of learning and humility. He shares costly redesign failures from major brands and why launching a new website without testing is one of the riskiest moves a leader can make.

Finally, Brian reflects on how AI is reshaping marketing and what leaders must do to stay ahead.

Want to learn more about Brian Massey's work? Check out their website at https://conversionsciences.com.

Connect with Brian Massey on LinkedIn at https://linkedin.com/in/bmassey.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Chris Szado learned leadership the hard way—dodging lightning strikes and supertankers on commercial fishing boats off Canada’s Pacific coast. Now, he brings that high-stakes clarity to corporate sales. In this episode, Chris shares how his upbringing in a dangerous, consequence-heavy environment shaped his approach to leadership, trust, and accountability.

Craig and Chris dig into the difference between anxiety and fear, persuasion versus convincing, and why emotional readiness trumps facts when delivering hard truths. Chris challenges leaders to stop obsessing over their “why” and instead obsess over their “where”—the clear, repeatable objective that gives teams direction.

They also explore how standards and psychological safety create the conditions for creativity and performance. If you’re leading a sales team, building a business, or wondering why your strategy isn’t sticking, this episode will force you to rethink your approach to leadership and alignment.

Want to learn more about Chris Szado's work? Check out their website at https://www.liftsalesconsultants.com.

Connect with Chris Szado on LinkedIn at https://www.linkedin.com/in/chris-szado-14690a43/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Sree Kaluva built his career designing enterprise systems for global Fortune 500s. But what drives him now is helping small business owners thrive with the same kind of technology—without the cost or complexity. In this episode, Sree unpacks how leadership isn't just about people—it's about giving them the tools to succeed.

Drawing from his own journey, including childhood lessons from his father’s pen-and-paper business, Sree explains how the lack of real-time data and automation holds companies back. He shares how My Work Belt—his all-in-one business operating system—removes friction, reveals hidden inefficiencies, and delivers insights that help teams grow without burning out.

From automating invoices and tracking project profitability to empowering frontline staff with transparent data, Sree makes the case that true leadership is removing obstacles. And when employees have clarity and control, they don’t quit—they lean in.

Want to learn more about Sree Kaluva’s work? Check out their website at https://www.myworkbelt.com.

Connect with Sree Kaluva on LinkedIn at https://www.linkedin.com/in/skaluva/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.