Aurora Winter joins Craig Andrews to explore how leaders can use books to amplify authority, build trust, and accelerate business growth. As the founder of Same Page Publishing, Aurora reveals her spoken author method—a system that turns interviews into books, saving time and maximizing impact. She shares how one hour of recorded content generated $250,000 in new business, proving that books aren't just products—they're strategic lead magnets.

Aurora dispels the myth that people must be avid readers to benefit from publishing. Instead, she positions books as trust builders and authority badges, especially effective for high-ticket offers and speaking gigs. She and Craig dive deep into common pitfalls—like launching without a plan or failing to tailor content for a specific reader. Aurora stresses the importance of vulnerability, personal storytelling, and knowing your ideal audience.

This episode is a blueprint for leaders who want to scale their message without spending years writing a manuscript. Whether you're a seasoned entrepreneur or just getting started, Aurora’s insights offer a compelling case for using your story as your strongest leadership tool.

Want to learn more about Aurora Winter's work? Check out her website at https://www.aurorawinter.com.

Connect with Aurora Winter on LinkedIn at https://linkedin.com/in/AuroraWinter.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.