Leaders & Legacies

By: Craig Andrews
  • Summary

  • The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others. Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
    Copyright 2025 Craig Andrews
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Episodes
  • 187 - Napoleon, Data, and Leadership - Why First Principles Matter with Ritavan
    Apr 17 2025

    Leadership isn’t about titles—it’s about impact. In this episode of Leaders and Legacies, Craig Andrews sits down with Ritavan, founder of Bavarian Tiger Ventures and author of Data Impact, to break down the principles of high-performance leadership.

    Ritavan shares why blindly following best practices leads to failure and how first principles thinking drives real success. Drawing lessons from Napoleon’s military strategy, he explains why leaders must ensure absolute alignment across teams. The key? Clear, actionable communication—if a rank-and-file soldier could understand Napoleon’s commands, so could an entire army.

    Shifting to business, Ritavan reveals his six-step framework for leveraging data to make smarter decisions: Save, Leverage, Align, Simplify, Optimize, and Grow. He argues that digital transformation is useless without clear objectives and that precision thinking—once crucial in manufacturing—can be a liability in the digital age.

    Craig and Ritavan also explore cultural differences in leadership, the balance between perfection and speed, and how businesses can outmaneuver competitors by focusing on the right data.

    Want to learn more about Ritavan's work? Check out his website at https://www.ritavan.com.

    Connect with Ritavan on LinkedIn at https://de.linkedin.com/in/rritavan.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrews’ work at allies4me? Check out his website at https://allies4me.com/.

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    36 mins
  • 186 - How Leaders Can Fix Healthcare for Employees with Lester Morales
    Apr 15 2025

    Leadership isn’t about maintaining the status quo—it’s about seeing problems, rallying people, and creating solutions. In this episode, Lester Morales, founder and CEO of Next Impact, exposes the broken incentives in healthcare and how business leaders can take control.

    Lester shares how his family’s devastating financial struggle with medical bills ignited his passion for fixing the system. He explains why healthcare isn’t "broken"—it’s working exactly as designed, just not in the public’s favor. With costs skyrocketing, employers feel trapped, believing they have no choice but to accept double-digit increases.

    Lester debunks that myth, showing how businesses can cut costs, improve employee benefits, and demand better care. He details a proven strategy: putting employees in charge of their care, eliminating deductibles, and leveraging cost transparency. Companies that adopt these models not only save millions but also become better employers.

    If you’re a leader ready to break free from the healthcare trap, this episode delivers real solutions.

    Want to learn more about Lester Morales' work? Check out his website at https://www.nextimpactllc.com/.

    Connect with Lester Morales on LinkedIn at https://www.linkedin.com/in/lester-j-morales-5064b91/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

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    38 mins
  • 185 - Lead Smarter, Not Harder: James Robbins on the 20% That Drives 80% of Results
    Apr 10 2025

    Leadership isn’t about doing more—it’s about doing the right things. In this episode, James Robbins, leadership expert and author of Nine Minutes on Monday, breaks down the simple yet powerful leadership strategies that deliver the biggest impact. He explains why most leaders waste time on low-value tasks and how focusing on key engagement drivers—autonomy, recognition, challenge, and purpose—can transform teams.

    James shares insights from his time as a minister, where he had to motivate volunteers without traditional incentives like pay or promotions. He reveals how great leaders create buy-in, build trust, and drive performance by giving employees a mountain to climb, a reason to climb it, and enough rope to own the journey.

    Craig and James also dive into motivation, how autonomy fuels ownership, and why mastering communication is the secret weapon of successful leaders. If you want a practical, no-nonsense approach to leading with impact, this episode is a must-listen.

    Want to learn more about James Robbins' work? Check out his website at https://www.jamesrobbins.com/.

    Connect with James on LinkedIn at https://www.linkedin.com/in/jamesrobbins97/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

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    27 mins
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