This is trade show season and this is the time of year when new products are launched in the outdoor gear space. Over the past few weeks, Jacob has covered off on the ATA show. On today's episode, Jacob highlights some of the new products that came out of Shot Show 2025 and the new boots that Sitka recently launched. Some of the brands that are discussed are: Outdoor Edge, Federal Ammunition, Traditions Muzzleloaders, Tricer Bipods & Tripods, SureFire, Ballista, Garmin, and Athlon.

On today's episode, Jacob shares his thoughts on the mobile hunting brands that he feels are missing the mark and a few that are effectively demonstrating the "Hedgehog Principle" and as a result are winning in the mobile hunting space. Every segment of business ebbs and flows based on the ever evolving interests of consumers. As some market segments grow, there are more and more new entrants into that market...and every company in that segment tends to have success. But what happens when there is a downturn in interest in potential new customers? What brands will remain and what brands will fade away? The mobile hunting market has been growing significantly over the past 5 to 6 years. But, when this segment plateaus or even takes a downturn, what brands can sustain success?

In today's episode, Jacob shares part 2 of the highlights from ATA 2025. There were several new products that won ATA awards and several other products that caught Jacob's eye. This includes products from Annihilator Broadheads, Toulou Broadheads, Out On A Limb, Xpedition Bows, Trophy Scan, Rage, Striver Gear and products from several other companies. In addition to these new products, Jacob shares his thoughts on the news bows that have come out from Mathews, Hoyt, Bowtech, Darton, Elite, Bear, Prime, PSE, and other companies. Are these new bows worth the continual investment? Jacob shares his thoughts on where he would recommend investing dollars when it comes to archery equipment.

In today's episode, Jacob shares part 1 of the highlights from the ATA. There were 2 companies that rose to the top with new offerings for the mobile hunter, and this episode is primarily focused on those two companies. For Jacob, it was clear that Hunt Arsenal and Tethrd made ATA a priority and chose to launch products at ATA that illustrated their commitment to the saddle hunting product category. For Hunt Arsenal, they introduced 2 new saddles, 2 new platforms, 2 new climbing sticks, and several new packs. For Tethrd, they introduced a frame pack for packing out meat, a unique and versatile hand saw, a new dual panel saddle, and a new bino harness line. Next week, Jacob will dive into other products that made waves at ATA.

On today's episode, Jacob shares what he is looking forward to at the upcoming Archery Trade Association meeting in Indianapolis this week. Of course, part of the enjoyment of the ATA is seeing new products for 2025 and getting a sense of what hunting companies are prioritizing in this competitive market space. Jacob lists the exhibitors that he has identified as ones that he will visit, and makes note of the brands that aren't present this year. More than anything, Jacob feels it's just great to connect with those in the space that share our passion for the outdoors.

Happy New Year! Welcome to 2025. On today's episode, Jacob shares his growth goals for 2025. In many ways, the 2024 whitetail season was a solid success with two bucks hitting the ground. But, as the 2025 season approaches, Jacob wants to evolve several aspects of how he hunts and where he hunts in an effort to increase opportunities. This includes arrow set up, saddle set up, public ground expansion, and adding a new state, among other things.

On today's episode, Jacob shares an update on his season...both on public and private. And the value of spending time in the woods now as one can hunt this year's buck and next year's buck. Deer have been pressured and shot at...and any pockets you find now are going to be worth noting and well worth your time in the field. Also, Jacob continues his look at the climbing stick category. This week it is the "Lightweight" category...those sticks under 20 ounces per stick. Some of these sticks are unique and have innovative features...while some lack value and need an update. Take a listen as Jacob breaks down this category.

On today's episode, Jacob shares an update on his recent public land hunt and some buck encounters that he had as pressured deer behavior has now shifted to limited movement, security and food..with the potential for a secondary rut. Also, Jacob is taking a look at the climbing stick market for mobile hunters and evaluating the numerous options. There are 2 categories of climbing sticks. Those that are over 20 ounces per stick (cruiser weight), and those that are under 20 ounces per stick (light weight). In this episode, Jacob focuses on the climbing sticks that are over 20 ounces per stick. Some of these sticks have unique and innovative features, while other sticks lack value and need an update. Take a listen as Jacob breaks down this product category.