This is trade show season and this is the time of year when new products are launched in the outdoor gear space. Over the past few weeks, Jacob has covered off on the ATA show. On today's episode, Jacob highlights some of the new products that came out of Shot Show 2025 and the new boots that Sitka recently launched. Some of the brands that are discussed are: Outdoor Edge, Federal Ammunition, Traditions Muzzleloaders, Tricer Bipods & Tripods, SureFire, Ballista, Garmin, and Athlon.

On today's episode, Jacob shares his thoughts on the mobile hunting brands that he feels are missing the mark and a few that are effectively demonstrating the "Hedgehog Principle" and as a result are winning in the mobile hunting space. Every segment of business ebbs and flows based on the ever evolving interests of consumers. As some market segments grow, there are more and more new entrants into that market...and every company in that segment tends to have success. But what happens when there is a downturn in interest in potential new customers? What brands will remain and what brands will fade away? The mobile hunting market has been growing significantly over the past 5 to 6 years. But, when this segment plateaus or even takes a downturn, what brands can sustain success?

In today's episode, Jacob shares part 2 of the highlights from ATA 2025. There were several new products that won ATA awards and several other products that caught Jacob's eye. This includes products from Annihilator Broadheads, Toulou Broadheads, Out On A Limb, Xpedition Bows, Trophy Scan, Rage, Striver Gear and products from several other companies. In addition to these new products, Jacob shares his thoughts on the news bows that have come out from Mathews, Hoyt, Bowtech, Darton, Elite, Bear, Prime, PSE, and other companies. Are these new bows worth the continual investment? Jacob shares his thoughts on where he would recommend investing dollars when it comes to archery equipment.