Are you an early career health professional who wishes there was a podcast just for you?

Dr Bronwyn once felt the same way, so she started the Mental Work Podcast for early career psychologists, where she combines her love of public speaking AND psychology. How cool is that?

Today, Caitlin is joined by Dr. Bronwyn Wilkins, an Australian psychologist and host of the Mental Work Podcast, a show for early career psychologists. We chat about podcasting, being a psychologist, and chat about how being a business being fits into all of that.

Tune in to learn:

• How Dr. Bronwyn started her psychology journey
• Insights into her research (insomniacs will wanna hear this)
• The challenges and rewards of a PhD
• How The Mental Work Podcast came to be
• The surprising creative process of public speaking and how to get started in speaking
• The #real challenges of being an early career psychologist
• The brutal reality of starting a podcast
• Public speaking tips and advice from Bron (get out your paper and pen!)
• How to balance business and clinical work
• A few key insights into what makes a fab podcast

Connect with Dr. Bronwyn

Mental Work Podcast

Mental Work Patreon

Connect with Caitlin:

Healers with Hustles website

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Does your copy need a therapy session? Maybe dealing with attachment issues with its target audience?

In this episode, Caitlin introduces us to a concept based on psychology called empathy mapping. It's a super easy way to help you connect with your audience on a deeper level. From decoding late-night Google searches to capturing those “I’m stuck” feelings, this is your tool to making your audience feel super seen and heard.

Tune in to learn:

• The connection between therapy and messaging
• Four main components of empathy mapping
• Why empathy matters in copywriting
• How to visualise your audience using "The Movie Director Test"
• The importance of using your audience's own words
• Why you should only focus on one audience for one offer

Connect with Caitlin:

Healers with Hustles website

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Feel like your career’s on mute? Are you ready to turn up the volume on your true creative calling?

In this episode, Caitlin chats with Nina Dafe on her incredible journey from helping kids use their voices as a speech therapist to helping women amplify their story as a PR powerhouse. From cultural expectations to an accidentally viral article she wrote about  misconceptions about feminism within the church, Nina shares how she turned career woes into purpose. Learn why PR isn’t just for celebrities, how to find your “why,” and how emotions like anger can become powerful, productive forces for good. There are so many gems that Nina shares in this ep!

Tune in to learn:

• Nina's journey from being trained as a speech therapist to transitioning into PR
• The challenges women face in using their voices within traditional Nigerian roles
• The similarities of therapy and PR
• How PR can be accessible for entrepreneurs
• The "Five Whys" method to find clarity and purpose
• How rest is important for nurturing creativity
• The impact of the viral article she wrote out of frustration
• How anger and frustration can be transformative forces
• The importance of showing, not telling, when pursuing a new career
• Why PR isn’t just a vanity tool

Connect with Nina

Website

Instagram

Connect with Caitlin:

Healers with Hustles website

Instagram

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When people land on your website, do they instantly think, “This is exactly what I’ve been looking for!”—or are they left more confused, wondering what you actually do?

In this episode, Caitlin breaks down brand messaging strategy. Including how to whip up messaging that hooks your audience in 10 seconds flat. She shares the biggest mistakes businesses make with their messaging, why trying to speak to everyone doesn't set you up for success, and how to show off your USP (unique selling proposition). You’ll also learn a simple formula to create messaging that feels authentic, aligned, and effective.

Enjoy a freebie to help you identify your brand values because knowing what you stand for is half the battle. Don't miss it!

Tune in to learn:

• How messaging differs from brand voice and copy
• How messaging sets the foundation for all communication
• Why consistent messaging matters
• The common mistakes with messaging
• A simple formula to help you craft effective messaging
• Four questions that your website copy should answer
• Different elements of a messaging guide
• A practical exercise to assess your website copy

Connect with Caitlin:

Healers with Hustles website

Instagram

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Infections aren't the only thing that can go viral. Health content can too—especially when the messaging is easily digestible, educational, and on-trend.

In this episode, Caitlin chats with Caitlin Cash, social and digital media team leader at Queensland Health, to explore her journey from journalism to spearheading viral health campaigns. They unpack the secrets to creating engaging content that simplifies public health information, drives behaviour change, and connects with audiences authentically. Tune in to hear Caitlin's insights on what's next for digital marketing.

Tune in to learn:

• Caitlin's background in journalism and government communications
• The shift from early social platforms like Facebook and Twitter
• Why Queensland Health works with style guides, subject matter experts, and behavioural scientists
• Fighting misinformation online with science-backed and inclusive content
• The importance of creative freedom in Queensland Health's content team
• How Queensland Health ensures health literacy and inclusivity
• The new wave of "unhinged" content on TikTok
• How to engage audiences with shorter attention spans
• The importance of being relatable and entertaining
• Why the comments section can be a great source of value

Connect with Caitlin Cash

LinkedIn

Queensland Health Instagram

Queensland Health Facebook

Connect with Caitlin:

Healers with Hustles website

Instagram

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When people land on your website, does the writing feel like a stiff, clinical textbook—or does it feel like an approachable expert who truly *gets* them?

In this episode, Caitlin walks us through how healthcare professionals can ditch jargon-y academic speak and write approachable, human-centred website copy without losing their professionalism. Caitlin shares practical tips, including how to write like you speak, connect with your audience, and stand out by simply being yourself. Plus, she’s got a free guide packed with extra tips and resources to help you get started.

Tune in to learn:

• Why clinical expertise and approachable communication are not mutually exclusive
• Why technical jargon might push people away–and what to do instead
• The misconception about personality and professionalism
• Relatability and approachable content as a key to standing out in marketing and health care (it’s not just a trend)
• The role of storytelling in making complex concepts digestible
• How to apply the rule of one
• Steps to turning technical descriptions into language clients easily understand

Connect with Caitlin:

Healers with Hustles website

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How many people does it take to redefine co-parenting?

Your parenting village—and Tiffany, a co-parenting coach and psychologist.

In this episode, Caitlin chats with psychologist and co-parenting coach Tiffany Rochester to explore her inspiring career journey. From her beginnings as a psychologist to founding unique co-parenting initiatives. Tiffany's approach to working with separated parents is truly inspirational. Listen in to learn how she’s empowering separated parents to raise children in one family across two homes.

Tune in to learn:

• Why separated families often need coaching rather than therapy
• The importance of early intervention, affordability and community building for families
• Why collaboration, kindness, and a child-centric approach is important for co-parenting
• The systemic issues within family law and mandated court therapy
• How Tiffany created a Girl Next Door brand voice to make her content sound genuine
• The challenges of making collaborative methods more mainstream and accessible
• The many transferable skills of being a psychologist
• Why embracing discomfort is important for growth

Connect with Tiffany

Website

Instagram

Connect with Caitlin:

Healers with Hustles website

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Who says therapists can't be authentic and still be professional? Isabella shows it’s possible to stay true to yourself while maintaining professional boundaries.

In this heartfelt episode, Caitlin chats with her close friend Isabella, a clinical psychologist, to unpack the truths of working in mental health. Isabella shares her love for schema therapy, her plans to guide others as a supervisor, and the ups and downs of finding balance in the field. It’s an episode full of heart, growth, and a fresh perspective on what it’s really like to be a psychologist!

Tune in to learn:

• The importance of redefining success beyond societal norms
• Why Isabella loves psychology and being a psychologist
• The value of therapists fostering self-discovery by being curious and non-judgmental
• Why a good supervisor is super important for personal and professional growth
• The importance of adapting therapeutic methods over time to suit client needs
• How Isabella resonates with schema therapy
• How genuine connections enhance therapeutic relationships
• Why imposter syndrome is part of the learning curve as a psychologist
• The importance of receiving and implementing feedback
• How Isabella finds balance in her life outside of work

Connect with Isabella

Website

Connect with Caitlin:

Healers with Hustles website

Instagram

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LinkedIn