• How empathy mapping helps you speak your audience’s language

  • Jan 23 2025
  • Length: 7 mins
  • Podcast

How empathy mapping helps you speak your audience’s language

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  • Summary

  • Does your copy need a therapy session? Maybe dealing with attachment issues with its target audience?

    In this episode, Caitlin introduces us to a concept based on psychology called empathy mapping. It's a super easy way to help you connect with your audience on a deeper level. From decoding late-night Google searches to capturing those “I’m stuck” feelings, this is your tool to making your audience feel super seen and heard.

    Tune in to learn:

    • The connection between therapy and messaging
    • Four main components of empathy mapping
    • Why empathy matters in copywriting
    • How to visualise your audience using "The Movie Director Test"
    • The importance of using your audience's own words
    • Why you should only focus on one audience for one offer

    Connect with Caitlin:

    Healers with Hustles website

    Instagram

    Facebook Group

    LinkedIn
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