• Approachable and professional sounding website copy–here’s how to do it

  • Dec 12 2024
  • Length: 10 mins
  • Podcast

Approachable and professional sounding website copy–here’s how to do it

Listen for free

View show details

  • Summary

  • When people land on your website, does the writing feel like a stiff, clinical textbook—or does it feel like an approachable expert who truly *gets* them?

    In this episode, Caitlin walks us through how healthcare professionals can ditch jargon-y academic speak and write approachable, human-centred website copy without losing their professionalism. Caitlin shares practical tips, including how to write like you speak, connect with your audience, and stand out by simply being yourself. Plus, she’s got a free guide packed with extra tips and resources to help you get started.

    Tune in to learn:

    • Why clinical expertise and approachable communication are not mutually exclusive
    • Why technical jargon might push people away–and what to do instead
    • The misconception about personality and professionalism
    • Relatability and approachable content as a key to standing out in marketing and health care (it’s not just a trend)
    • The role of storytelling in making complex concepts digestible
    • How to apply the rule of one
    • Steps to turning technical descriptions into language clients easily understand

    Connect with Caitlin:

    Healers with Hustles website

    Instagram

    Facebook Group

    LinkedIn
    Show more Show less
Show more Show less

What listeners say about Approachable and professional sounding website copy–here’s how to do it

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available