In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨

Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an unforgettable impression at the NADRA Summit, earning him four awards in 2024 alone.

🔹 Inside this episode:
✅ The importance of lighting in deck design and how Dan created a fiber-optic river inlay
✅ How he balances creativity and business growth while remaining a small, high-end operation
✅ Tips for submitting award-winning projects to NADRA competitions
✅ The role of storytelling, community, and innovation in standing out as a deck builder

If you’re a fencing or decking pro looking for creative inspiration, industry insights, and marketing tips, this episode is a must-listen!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆

Phil shares his journey from construction framing to building high-end decks, how he discovered NADRA, and what it was like to win third place in the Alternative Decks under 35K category—just months after joining the organization.

🔹 Inside this episode:
✅ The decking industry in Canada vs. the U.S.
✅ How Phil built a booked-out business as a solo contractor
✅ Why storytelling and authenticity helped him generate leads after his win
✅ The importance of professional photos, networking, and continuing education in the industry

If you’re a fence or deck contractor looking for inspiration, business insights, or marketing tips, this episode is for you!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience.

Additionally, we’ll walk through real-life website optimization examples and provide live SEO audits—drop your name and website URL in the chat for a personalized review!

Don't miss this opportunity to refine your website, improve your SEO, and maximize your online success! 🚀

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.