In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨

Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an unforgettable impression at the NADRA Summit, earning him four awards in 2024 alone.

🔹 Inside this episode:
✅ The importance of lighting in deck design and how Dan created a fiber-optic river inlay
✅ How he balances creativity and business growth while remaining a small, high-end operation
✅ Tips for submitting award-winning projects to NADRA competitions
✅ The role of storytelling, community, and innovation in standing out as a deck builder

If you’re a fencing or decking pro looking for creative inspiration, industry insights, and marketing tips, this episode is a must-listen!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆

Phil shares his journey from construction framing to building high-end decks, how he discovered NADRA, and what it was like to win third place in the Alternative Decks under 35K category—just months after joining the organization.

🔹 Inside this episode:
✅ The decking industry in Canada vs. the U.S.
✅ How Phil built a booked-out business as a solo contractor
✅ Why storytelling and authenticity helped him generate leads after his win
✅ The importance of professional photos, networking, and continuing education in the industry

If you’re a fence or deck contractor looking for inspiration, business insights, or marketing tips, this episode is for you!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience.

Additionally, we’ll walk through real-life website optimization examples and provide live SEO audits—drop your name and website URL in the chat for a personalized review!

Don't miss this opportunity to refine your website, improve your SEO, and maximize your online success! 🚀

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, Alex Danner sits down with Clark Crosson, owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his approach to winning industry awards.

Key topics include:

• How Clark won two consecutive NADRA awards and what set his projects apart.
• His approach to project submissions, including the importance of professional photography.
• The differences between deck building trends in Alabama vs. other parts of the U.S.
• Why covered porches are more popular than open decks in the South.
• The value of NADRA networking and industry events.
• Insights on working with subcontractors instead of an in-house crew.

Clark also shares his experience with insurance restoration projects, the growing demand for high-end outdoor living spaces, and his thoughts on expanding into commercial construction.

Resources Mentioned:

• Visit Crosstek Construction to see Clark’s award-winning projects.
• Learn more about NADRA at nadra.org.
• Get marketing help from Fence & Deck Marketers.

If you’re a contractor looking to elevate your projects and compete for NADRA awards, this episode is packed with actionable advice!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Unlock the full potential of your digital marketing strategy with Alex Danner, CEO and Founder of Fence and Deck Marketers, in collaboration with Deckorators. This insightful webinar dives deep into the essentials of building a strong online presence and driving leads for your fencing and decking business.

Topics Covered:

Alex's proven Hierarchy of Digital Marketing framework.
Step-by-step guide to creating and optimizing your Google Business Profile.
Best practices for website development tailored to the industry.
A comprehensive Website Optimization Checklist to ensure your site performs at its peak.
An honest discussion: Does SEO still matter?
Insider Google Business Profile hacks to outperform competitors.
Whether you're just starting or looking to refine your digital marketing strategy, this webinar provides actionable insights to help you stay ahead in the game.

Don't miss this opportunity to elevate your business!

Transcript

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this inspiring episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jonathan Moeller, owner of Colorado Custom Covers and Decks and a multi-award winner at the 2024 NADRA Summit. Jonathan shares his journey from new construction to crafting custom outdoor living spaces, including the story behind his five NADRA awards this year.

Key topics include:

• Insights into the NADRA awards process and tips for crafting compelling submissions.
• Jonathan’s unique railing project featuring a two-foot radius cable rail bend.
• The importance of professional photography for showcasing deck projects.
• How NADRA membership and networking events have helped grow his business.
• Tips for younger contractors looking to make their mark in the decking industry.

Whether you’re a seasoned deck builder or new to the industry, this episode is packed with actionable advice and inspiration for taking your projects to the next level.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Larry Collins, President of HFS Financial, to discuss the transformative power of offering financing options for contractors. With over 30 years of experience in the financial industry, Larry shares how HFS Financial is helping contractors close more deals, grow their businesses, and improve customer satisfaction by making home improvement projects more accessible.

Key topics include:

• The benefits of unsecured personal loans for home improvement projects.
• How offering financing can increase contractor sales by 18-24%.
• The ease of onboarding with HFS Financial and the no-cost setup for contractors.
• Insights into how financing impacts consumer behavior and conversion rates.
• Marketing strategies, free resources, and tools HFS provides to contractors.

If you're a contractor looking to scale your business in 2025, this episode is packed with actionable insights and solutions to help you succeed.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jon Irwin, co-founder of Revive Media and creator of Revive Home Tips, with over 5 million followers across social media platforms. Jonathan shares his inspiring journey from running a construction business to becoming a social media powerhouse, helping brands and contractors transform their online presence.

Key takeaways include:

• How to create engaging, short-form video content with minimal equipment.
• Strategies for growing your social media following and standing out in the crowded digital space.
• Turning everyday tasks and "boring" products into viral, shareable content.
• Why authenticity and storytelling are crucial for social media success.
• Practical advice for contractors to get started with video marketing.

If you're looking to build a strong social media presence or learn how to showcase your brand in a way that captivates your audience, this episode is for you!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.