In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨

Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an unforgettable impression at the NADRA Summit, earning him four awards in 2024 alone.

🔹 Inside this episode:
✅ The importance of lighting in deck design and how Dan created a fiber-optic river inlay
✅ How he balances creativity and business growth while remaining a small, high-end operation
✅ Tips for submitting award-winning projects to NADRA competitions
✅ The role of storytelling, community, and innovation in standing out as a deck builder

If you’re a fencing or decking pro looking for creative inspiration, industry insights, and marketing tips, this episode is a must-listen!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.