
Writing for Busy Readers
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months

Buy for $15.05
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Todd Rogers
About this listen
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
Less is more
Make reading easy
Design for easy navigation
Use enough formatting, but no more
Tell readers why they should care
Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace.
When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Todd Rogers, Jessica Lasky-Fink (P)2023 Audible Ltd.Listeners also enjoyed...
-
The Right Kind of Wrong
- By: Amy C. Edmondson
- Narrated by: Kathe Mazur
- Length: 11 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
We used to think of failure as the opposite of success. Now, we’re often torn between two “failure cultures”: one that says to avoid failure at all costs, the other that says fail fast, fail often. The trouble is that both approaches lack the crucial distinctions to help us separate good failure from bad. As a result, we miss the opportunity to fail well. After decades of award-winning research, Amy Edmondson is here to upend our understanding of failure and make it work for us. In Right Kind of Wrong, Edmondson provides the framework to think, discuss, and practice failure wisely.
-
-
Very pop psy
- By Student-prime on 09-28-23
By: Amy C. Edmondson
-
Hidden Potential
- The Science of Achieving Greater Things
- By: Adam Grant
- Narrated by: Adam Grant, Maurice Ashley, R. A. Dickey, and others
- Length: 7 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.
-
-
Nope
- By Anna OConnor-McClure on 10-27-23
By: Adam Grant
-
The Geek Way
- The Radical Mindset That Drives Extraordinary Results
- By: Andrew McAfee
- Narrated by: Andrew McAfee, Sean Patrick Hopkins
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems and embrace unconventional solutions. McAfee shows how the geeks have created a new culture based around four norms: science, ownership, speed, and openness. The geek way seems odd at first. It's not deferential to experts, fond of planning and process, afraid of mistakes, or obsessed with "winning." But it explains everything from why Montessori babies turn out to be creative tinkerers to how newcomers are disrupting industry after industry (and still just getting started).
-
-
The geek way is one of many way!
- By Butler187 on 11-20-24
By: Andrew McAfee
-
Elon Musk
- By: Walter Isaacson
- Narrated by: Jeremy Bobb, Walter Isaacson
- Length: 20 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
-
megalomania on display
- By JP on 09-12-23
By: Walter Isaacson
-
Think Faster, Talk Smarter
- How to Speak Successfully When You're Put on the Spot
- By: Matt Abrahams
- Narrated by: Matt Abrahams
- Length: 7 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many of us dread having to convey our ideas to others, often feeling ill-equipped, anxious, and awkward. Public speaking experts help by focusing on planned communication experiences such as slide presentations, pitches, or formal talks. Yet, most of our professional and personal communication occurs in spontaneous situations that creep up on us and all too often leave us flustered and stumbling for words. Stanford lecturer, podcast host, and communication expert Matt Abrahams provides tangible, actionable skills to help even the most anxious of speakers succeed when speaking spontaneously.
-
-
It has improved a lot my communication skills
- By Anonymous User on 12-12-23
By: Matt Abrahams
-
Going Infinite
- The Rise and Fall of a New Tycoon
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 9 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
-
-
really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
-
The Right Kind of Wrong
- By: Amy C. Edmondson
- Narrated by: Kathe Mazur
- Length: 11 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
We used to think of failure as the opposite of success. Now, we’re often torn between two “failure cultures”: one that says to avoid failure at all costs, the other that says fail fast, fail often. The trouble is that both approaches lack the crucial distinctions to help us separate good failure from bad. As a result, we miss the opportunity to fail well. After decades of award-winning research, Amy Edmondson is here to upend our understanding of failure and make it work for us. In Right Kind of Wrong, Edmondson provides the framework to think, discuss, and practice failure wisely.
-
-
Very pop psy
- By Student-prime on 09-28-23
By: Amy C. Edmondson
-
Hidden Potential
- The Science of Achieving Greater Things
- By: Adam Grant
- Narrated by: Adam Grant, Maurice Ashley, R. A. Dickey, and others
- Length: 7 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.
-
-
Nope
- By Anna OConnor-McClure on 10-27-23
By: Adam Grant
-
The Geek Way
- The Radical Mindset That Drives Extraordinary Results
- By: Andrew McAfee
- Narrated by: Andrew McAfee, Sean Patrick Hopkins
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems and embrace unconventional solutions. McAfee shows how the geeks have created a new culture based around four norms: science, ownership, speed, and openness. The geek way seems odd at first. It's not deferential to experts, fond of planning and process, afraid of mistakes, or obsessed with "winning." But it explains everything from why Montessori babies turn out to be creative tinkerers to how newcomers are disrupting industry after industry (and still just getting started).
-
-
The geek way is one of many way!
- By Butler187 on 11-20-24
By: Andrew McAfee
-
Elon Musk
- By: Walter Isaacson
- Narrated by: Jeremy Bobb, Walter Isaacson
- Length: 20 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
-
megalomania on display
- By JP on 09-12-23
By: Walter Isaacson
-
Think Faster, Talk Smarter
- How to Speak Successfully When You're Put on the Spot
- By: Matt Abrahams
- Narrated by: Matt Abrahams
- Length: 7 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many of us dread having to convey our ideas to others, often feeling ill-equipped, anxious, and awkward. Public speaking experts help by focusing on planned communication experiences such as slide presentations, pitches, or formal talks. Yet, most of our professional and personal communication occurs in spontaneous situations that creep up on us and all too often leave us flustered and stumbling for words. Stanford lecturer, podcast host, and communication expert Matt Abrahams provides tangible, actionable skills to help even the most anxious of speakers succeed when speaking spontaneously.
-
-
It has improved a lot my communication skills
- By Anonymous User on 12-12-23
By: Matt Abrahams
-
Going Infinite
- The Rise and Fall of a New Tycoon
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 9 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
-
-
really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
-
How to Know a Person
- The Art of Seeing Others Deeply and Being Deeply Seen
- By: David Brooks
- Narrated by: David Brooks
- Length: 7 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
As David Brooks observes, “There is one skill that lies at the heart of any healthy person, family, school, community organization, or society: the ability to see someone else deeply and make them feel seen—to accurately know another person, to let them feel valued, heard, and understood.” And yet we humans don’t do this well. All around us are people who feel invisible, unseen, misunderstood. In How to Know a Person, Brooks sets out to help us do better, posing questions that are essential for all of us: If you want to know a person, what kind of attention should you cast on them?
-
-
A book he was ready to write
- By Adam Shields on 11-17-23
By: David Brooks
-
Clear Thinking
- Turning Ordinary Moments into Extraordinary Results
- By: Shane Parrish
- Narrated by: Will Damron, Shane Parrish
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
You might believe you’re thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won’t be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek—love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.
-
-
It Feels Like a Classic - Seven Habits Good
- By Tyler L on 11-02-23
By: Shane Parrish
-
Never Enough
- When Achievement Culture Becomes Toxic—and What We Can Do About It
- By: Jennifer Breheny Wallace
- Narrated by: Jennifer Breheny Wallace
- Length: 8 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the ever more competitive race to secure the best possible future, today’s students face unprecedented pressure to succeed. They jam-pack their schedules with AP classes, fill every waking hour with resume-padding activities, and even sabotage relationships with friends to “get ahead.” Family incomes and schedules are stretched to the breaking point by tutoring fees and athletic schedules. Yet this drive to optimize performance has only resulted in skyrocketing rates of anxiety, depression, and even self-harm in America’s highest achieving schools.
-
-
If you live or work in one of these communities, you will see yourself
- By Paula on 09-04-23
-
Same as Ever
- A Guide to What Never Changes
- By: Morgan Housel
- Narrated by: Chris Hill
- Length: 5 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every investment plan under the sun is, at best, an informed speculation of what may happen in the future, based on a systematic extrapolation from the known past. Same as Ever reverses the process, inviting us to identify the many things that never, ever change. With his usual elan, Morgan Housel presents a master class on optimizing risk, seizing opportunity, and living your best life. Through a sequence of engaging stories and pithy examples, he shows how we can use our newfound grasp of the unchanging to see around corners.
-
-
Beautifully Succinct Summary of Others Original Ideas
- By Mitch on 11-09-23
By: Morgan Housel
-
How to Write a Paragraph Using Study Skills
- 5 Simple Steps to Writing Powerful Paragraphs
- By: Stephanie Reeves
- Narrated by: Melissa Costea
- Length: 4 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you struggle to get your student to engage in writing tasks? Are you starting to dread the white page on your laptop screen? Faced with an assignment or inspired to write a novel but don’t know where to start? In How to Write a Paragraph Using Study Skills, you will be guided through the transformative process of becoming a confident writer. This audiobook offers practical exercises and guidelines for writing powerful paragraphs using transferable study skills, habits, and routines.
-
-
Very Effective
- By Matthew Warren on 05-31-22
By: Stephanie Reeves
-
The Perfect Story
- How to Tell Stories That Inform, Influence, and Inspire
- By: Karen Eber
- Narrated by: Karen Eber
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Perfect Story will help you take your stories and make them perfect. Learn how to take any story and make it perfect--from storytelling expert Karen Eber, whose TED Talk on the subject has nearly two million views.
-
-
One of the best books on storytelling by far
- By Esben on 10-08-23
By: Karen Eber
-
It's On Me
- Accept Hard Truths, Discover Your Self, and Change Your Life
- By: Sara Kuburic
- Narrated by: Sara Kuburic
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
So many of us feel lonely, unfulfilled, or trapped—in our roles and relationships, in cycles of self-sabotage and bad decisions, by our patterns and misguided attempts to feel happy or to feel something. According to existential psychotherapist Sara Kuburic, it doesn’t have to be so difficult. Really. The answer is found in facing ourselves—whatever version that might be, regardless of whether we like the person we see reflected back to us. It’s about accepting full responsibility for the choices and actions that create our reality.
-
-
Maybe it’s on me..
- By Michelle Cherry Roe on 08-12-24
By: Sara Kuburic
-
Know What Matters
- Lessons from a Lifetime of Transformations
- By: Ron Shaich
- Narrated by: Will Tulin
- Length: 7 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ron Shaich is a business visionary who has been part of building three iconic restaurant brands: Au Bon Pain, Panera Bread, and now Cava. Along the way, he developed "fast casual," a $100 billion-plus segment of the industry. Now he reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself. He illustrates these lessons with his experiences turning a small cookie store into 2,400 restaurants with $5 billion in revenue, delivering annual investor returns of 25% over two decades, and outperforming both Starbucks and Chipotle.
-
-
Inspiration with purpose
- By J Timothy Smith on 01-25-25
By: Ron Shaich
-
Master of Change
- How to Excel When Everything Is Changing – Including You
- By: Brad Stulberg
- Narrated by: Will Damron
- Length: 6 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
From social disruptions like economic recessions, pandemics, and new technologies to individual disruptions like getting married or divorced, illness and injury, career transitions, and becoming a parent, we undergo change and transformation—both good and bad—regularly. Change is not the exception. It’s the rule. Yet we endlessly fight it, often viewing it as a threat to our stability and sense of self.
-
-
Brad's Best Book Yet!
- By Manisha Thakor on 09-23-23
By: Brad Stulberg
-
Activate Your Greatness
- By: Alex Toussaint
- Narrated by: Alex Toussaint
- Length: 6 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Alex Toussaint is known for his grueling workouts where he promises “to kick your ass”–yet thousands keep coming back for more. Why? Because he might be the most motivational teacher out there right now. His mantra is “Feel good, Look Good, Do Better.” He expects more from you, and from himself. Yet so much of what he talks about is NOT about the bike.
-
-
Great motivational book
- By Juan on 11-16-23
By: Alex Toussaint
-
Wiring the Winning Organization
- By: Gene Kim, Steve Spear
- Narrated by: Alex Knox
- Length: 10 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
In their eagerly awaited book, Kim and Spear bring to light a new theory of high-achieving organizations. They examine how companies solve the most important problems better, faster, and easier than their competitors by quickly and regularly closing the gap between aspirations and real-world success. This book teaches companies that are struggling to perform how to achieve the continual greatness seen in the best of the best.
-
-
Powerful tools and a insights
- By Sean Brooks on 04-06-24
By: Gene Kim, and others
-
Move Fast and Fix Things
- The Trusted Leader's Guide to Solving Hard Problems
- By: Anne Morriss, Frances Frei
- Narrated by: Frances Frei, Anne Morriss
- Length: 5 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Speed has gotten a bad name in business, much of it deserved. When Facebook made "Move fast and break things" an informal company motto, it fueled a widely held belief that we can either make progress or take care of people, one or the other. That a certain amount of wreckage is the price we have to pay for inventing the future. Leadership experts Frances Frei and Anne Morriss argue that this belief is deeply flawed—and that it keeps you from building a great company.
-
-
Mostly Propaganda
- By William A. Ross on 11-06-23
By: Anne Morriss, and others