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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Narrated by: Mike Lenz
- Length: 6 hrs and 15 mins
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Publisher's summary
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses including retail stores, restaurants, and sales.
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- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Unabridged
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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I don't like the narrator.
- By Jerome A Brown on 03-16-20
By: Robert W. Bly
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- By: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, and others
- Narrated by: Bernard Setaro Clark, Susan Larkin
- Length: 6 hrs and 48 mins
- Unabridged
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If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
By: Harvard Business Review, and others
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Virtual Selling
- A Quick-Start Guide to Leveraging Video Based Technology to Engage Remote Buyers and Close Deals Fast
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 9 hrs and 4 mins
- Unabridged
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Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.
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Basically a sales letter pretending to be a book
- By Kyle on 10-13-20
By: Jeb Blount
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Worst voice ever heard
- By Olga martinelli on 05-09-21
By: Robert W. Bly
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Business Wealth Without Risk
- How to Create a Lifetime of Income and Wealth Every 3 to 5 years
- By: Roland Frasier, Jay Abraham
- Narrated by: Roland Frasier
- Length: 9 hrs and 31 mins
- Unabridged
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Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You're not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: "Is it worth the risk?" The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn't have to be a roll of the dice. Are you ready to step into this new paradigm?
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A.I. Narrated Voice
- By Joel Thamert on 05-15-24
By: Roland Frasier, and others
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Own Your Freedom: Sustainable Wealth for a Volatile World
- By: Dr. David Phelps DDS, Dan S. Kennedy
- Narrated by: Dr. David Phelps DDS, Dan S. Kennedy
- Length: 6 hrs and 33 mins
- Unabridged
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What do most business owners have in common? A lack of freedom. Instead of working to own your business, it's time to work to own your freedom. When you own your freedom, you're tied to the business no more, able to choose why and how to spend your time and money. In Own Your Freedom, co-authors Dr. David Phelps and Dan S. Kennedy describe the freedom you can enjoy when you earn passive income through capital investments like real estate. By investing in your capital, the people in your life, and your skills, you can achieve freedom well before a fabled retirement date.
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Great principles to build wealth!
- By Larry on 11-18-22
By: Dr. David Phelps DDS, and others
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The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
What listeners say about No BS Direct Marketing
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- Anonymous User
- 04-20-20
Very informative
I’d say it deserves the talk about it, but i hated how he kept advertising his other books and website
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2 people found this helpful
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- Jayyy
- 12-20-20
Great
Second no bs book I have read. I have already seen differences in my business
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- Mike
- 06-05-22
To business owners who want to fix their marketing but don’t know how.
Another great book by Dan S. Kennedy. If you want to sell anything online or offline you need this book. It goes through the essential concepts necessary to successfully run direct response marketing campaigns for any business. I wish this was the first marketing book I ever read.
I love how the author added the 10 rules for direct response, they’re a simple reminder of what all successful campaigns have in common. Additionally, I liked how the author brought in his successful students to explain how they are successfully using these concepts.
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- Amazon Customer
- 09-24-21
great 👍 book
love the book and got a lot of great ideas and look forward to implementation
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- Jay Simon
- 08-11-23
Dan Kennedy is an absolute legend in DM
Like all of his work. It’s no fluff all value for the reader. Another great read that I’ll be reading for years to come.
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- James hammonds
- 07-29-20
Very intuitive
My favorite part is when Dan Kennedy says you gotta start somewhere good enough is good enough
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2 people found this helpful
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- Andoni Villarreal
- 04-10-22
The best to start on direct marketing
Dan Kennedy is probably one of the best marketers out there, this title is a bit basic, but if you are not a marketer may be one of the best options to start on that topic.
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- Dilza Jones
- 01-30-21
Marry Me
Internalize this..you to will be 200% more focused. Marketing to the Affluent my next read
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- Dave C
- 03-25-21
Good information and and it's worth a relisten
Really good information here that could be applied to any business. I'm going to listen again or maybe buy the paper back version for a reference.
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- Caleb Reits
- 03-19-22
Any Small business owner should listen
Great book looking forward to the next book!
Dan Kennedy is truly an expert at marketing I believe that if you practice the principles that you learn in this book you’ll see a huge amount of success I am just getting started and I’m already getting way more customers and handling things way faster and being less reactive and more responsive
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