La travesía de Uber [Wild Ride]
Una mirada al interior de una de las empresas de mayor crecimiento y expansión a nivel mundial [Inside Uber's Quest for World Domination]
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Narrated by:
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Alberto Moreno
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By:
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Adam Lashisnky
About this listen
La historia no contada del ascenso meteórico de Uber y las ambiciones masivas de su fundador y exCEO.
Tanto Uber como Travis Kalanick han adquirido una reputación de ser combativos e implacables contra sus competidores. Han inspirado admiración y aversión, ya que han burlado a los reguladores del gobierno, han puesto a la industria del taxi en picada y han generado controversia sobre la posible explotación de los conductores. Incluso han reformado el comportamiento del consumidor profundamente arraigado de no aceptar un viaje de un extraño, en contra de las advertencias de la infancia de los padres de todos.
La travesía de Uber es la primera mirada al interior del imperio global de Uber. El periodista veterano Adam Lashinsky, autor del bestseller Inside Apple, rastrea los orígenes de las ambiciones masivas de Kalanick en sus raíces humildes, y explora los inicios oscuros de Uber y el paseo salvaje de su rápido crecimiento y expansión en diferentes industrias. A través de entrevistas exclusivas con Kalanick, el autor nos brinda una mirada única de esta polémica empresa multimillonaria.
"Adam Lashinsky es uno de los periodistas más perspicaces, emprendedores y enérgicos que cubre la tecnología en los Estados Unidos hoy en día. Siempre es un placer leerlo." (Walter Isaacson, autor de Steve Jobs y The Innovators)
Please note: This audiobook is in Spanish.
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