How to Sell Tech
A Step-by-Step Guide to Hitting Your Target in Your First Technology Sales Role
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Narrated by:
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Charlie Cowan
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By:
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Charlie Cowan
About this listen
If you are an SDR/BDR preparing to become an AE, or a first-time seller trying to figure out how to succeed in your new role, this audiobook was written for you.
Selling technology to businesses can be one of the most rewarding careers, but getting started can be hard. Most knowledge is gained through word of mouth, and it can take years to learn how to perform well and consistently hit your target. In this how-to guide, you'll be introduced to the "sales flywheel", where Charlie Cowan will share his 20 years of technology sales experience and walk you through the external and internal tasks that combine to deliver a successful sales process.
Through this audiobook, you will learn how to:
- Understand how customers buy
- Prospect to keep your pipeline full
- Qualify, so you only work on winnable deals
- Pick the right communication channels
- Manage meetings like a pro
- Present to large groups without nerves
- Navigate the customer organization
- Negotiate successfully, so you both get what you want
- Work with partners to increase and accelerate your deals
- Deal with competition by empathizing with their point of view
- Inject urgency to keep your deals moving
- Close deals on time avoiding end of month stress
- Lose gracefully to set up boomerang deals
- Create territory and account planning canvases
- Forecast accurately, so you and your manager are aligned
- Manage your money to build choices in future
How to Sell Tech also includes seven templates to help you manage your work:
- Account canvas—research and plan your account strategy
- Qualification canvas—decide whether to qualify a lead in or out
- Opportunity canvas—map out who you know, timescales, decision processes for your opportunities
- Negotiation canvas—plan your strategy, bargaining chips and possible solutions
- Forecasting canvas—weekly forecasting sheets to take control of your call
- Prospecting calendar—quarterly plans to map out your lead generation strategy
- Launch plan template—key tasks to reframe the close plan from the customer's perspective
This audiobook will be ideal for anyone starting their first tech sales job, including:
- Account executives
- Sales executives
- SDRs/MDRs/BDRs
- ECS sales representatives
- Sales managers onboarding new team members
- Sales enablement managers
How to Sell Tech is suitable for anyone selling cloud platforms, SaaS, hardware, software, networking, security, or professional services.
©2022 Charlie Cowan (P)2022 Charlie CowanListeners also enjoyed...
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Story
Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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The Lost Art of Closing
- Winning the Ten Commitments That Drive Sales
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 9 mins
- Unabridged
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Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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gems buried in fluff
- By Andrey Norin on 04-13-18
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The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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Great on the Job
- What to Say, How to Say It. The Secrets of Getting Ahead.
- By: Jodi Glickman
- Narrated by: Tanya Eby
- Length: 5 hrs and 36 mins
- Unabridged
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Do you always get the assignments you want? Do you know how to ask for help without sounding dumb? How to answer a question you don’t know the answer to? All the while sounding smart, capable, and competent? If the answer is no, you’re not alone. Jodi Glickman founded the communication consulting firm Great on the Job to help rising stars of the business world with the same issues. Now, for the first time, the training program that Jodi uses with her top-tier clients is available in book form. Great on the Job teaches people how to talk to one another at work, every day, in every situation....
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Never thought about learning this…
- By Amazon Customer on 10-21-23
By: Jodi Glickman
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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Overall
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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High Trust Selling
- Make More Money in Less Time with Less Stress
- By: Todd Duncan
- Narrated by: Todd Duncan
- Length: 3 hrs and 57 mins
- Unabridged
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A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.
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The Core Foundation For Sales Success
- By Joe on 01-28-05
By: Todd Duncan
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The 25 Most Common Sales Mistakes and How to Avoid Them
- By: Stephan Schiffman
- Narrated by: Michael Ferreri
- Length: 1 hr and 47 mins
- Unabridged
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Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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Distilled value.
- By Steve on 09-15-17
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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What the Heck is EOS?
- A Complete Guide for Employees in Companies Running on EOS
- By: Gino Wickman, Tom Bouwer
- Narrated by: Corey Snow
- Length: 2 hrs and 16 mins
- Unabridged
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Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast listen, this book answers the questions many employees have about EOS and their company.
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Get Ready for a WBOA
- By El Barto on 03-26-21
By: Gino Wickman, and others
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The Stay Interview
- A Manager's Guide to Keeping the Best and Brightest
- By: Richard P. Finnegan
- Narrated by: Tim Andres Pabon
- Length: 3 hrs and 3 mins
- Unabridged
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This practical guide introduces managers to a powerful new engagement and retention tool: the stay interview. Smart companies have begun conducting these periodic reviews in order to discover why their important talent might leave and to solve any problems before they actually quit.
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Great advice.
- By Kevin L. Jeter on 11-02-18
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How to Master the Art of Selling Financial Services
- By: Tom Hopkins
- Narrated by: Tom Hopkins
- Length: 3 hrs and 48 mins
- Unabridged
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Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
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better stuff for free on YouTube from
- By milos Vranic on 08-10-17
By: Tom Hopkins
What listeners say about How to Sell Tech
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- ofek mussafi
- 10-11-22
Does what it says
The book gives a great perspective on how to sell tech effectively and what the job intakes, as well as your day-to-day activities. Highly recommend for anyone looking to get started in tech sales.
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