How Brands Grow Audiolibro Por Byron Sharp arte de portada

How Brands Grow

What Marketers Don't Know

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How Brands Grow

De: Byron Sharp
Narrado por: Daniel May
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Download the accompanying reference guide.©2010 Byron Sharp (P)2014 Audible Inc. Comportamiento de los Consumidores y Estudio de Mercado Marketing Marketing y Ventas
Empirical Marketing Facts • Insightful Brand Concepts • Valuable Marketing Content • Data-driven Approach
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No doom and gloom here (as mentioned by another reviewer). Just great insight with an alternative view of brand marketing and a healthy touch of humor. Just watch Bryon's summary TEDx video if you need a quick summary.

I look forward to reading part 2.

Excellent data driven look on brand marketing

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How Brands Grow demolishes all the myths of marketing and replaces them with empirical facts.

There is a Science to Marketing

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Not particularly interesting and painful to listen to. Would be better off reading the physical book.

Dull material, made worse by dull narration sounds like text to voice bot

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A very contrarian approach to many commonly held views. Not ideal as an audio book, because it refers to a lot of charts and graphs, but the content is great.

Roman
Splento.com

Not your usual book on branding and positioning

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It will turn inside out your mind regarding sales and marketing. It’s all about truths of science.

Revolutionary

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This book will change everything you have ever believed about marketing products. It did for me...

Pulled the rug from under my feet

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Every marketer should read this book. If you are considering it, read a physical copy. The narrator is brutal and you need the charts.

Great content, boring reader

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Would you say that listening to this book was time well-spent? Why or why not?

I found the content to be really interesting and thought provoking. Really made me rethink my approach to my business.

What did you like best about this story?

Confirmation that advertisers need to talk to all customers: loyals, switchers, competitive loyals and even non-category users!

Would you be willing to try another one of Daniel May’s performances?

No - his reading was awful. Actually sounded like a machine-voiced performance. The author should have done this - I saw his Ted talk and his voice was just fine.

If this book were a movie would you go see it?

N/A

Any additional comments?

Better packaging of the downloadable PDF when buying the book would have been smart. I had to hunt for it after I had already begun listening to the book.

Great content - robotic speaker

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Great concepts worth revisiting how Marketing and Market Research are used.
One major flaw is distinguishing what it takes to build a brand in a new or non-existing category.

Good read with some outdated aspects

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Lots of numbers dificult to follow. Most valuable information is at the end. i wish it was the whole book.

Lots of numbers dificult to follow

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