
Design for How People Think
Using Brain Science to Build Better Products
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Narrated by:
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Mitchell Dorian
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By:
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John Whalen PhD
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.
- Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
- Find out how your team - without any specialized training in psychology - can uncover critical insights about your customers’ conscious and unconscious processes
- Learn how to immediately apply what you’ve learned to improve your products and services
- Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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I think my only wish of the author would be stepping through a few more varied types of software applications with the methodology applied to each. My opinion is that doing so would give the reader a better sense of what they may experience with a web application for example vs a desktop software product.
Generally, this is a great introduction to understanding how to apply feedback into software product design.
Generally Great Starter for Software UX Design
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Couldn’t recommend enough! 5 star read!
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The book is a must for any UX professional.
One of the deepest books on UX I’ve read in a while
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Thx
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“Undercover semantic representations of our audience”
Since the content is not directed to academics, this book can be designed for how people speak.
On the last chapter he rushed to talk through AI and it felt like it came out of nowhere. There’s a couple of nuggets through the book but there are better books from the same publisher about mental models, qual analysis and HCD for product design.
Too much jargon to explain observation methods and empathy
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It was very inaccessible.
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