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Business - This Is War (Biznes - jeto vojna) [Russian Edition]

By: Donald Anderson
Narrated by: Stanislav Ivanov
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Publisher's summary

V knige dan obzor strategicheskih i takticheskih priemov vedenija biznesa, kotoryj po svoej suti javljaetsja mirnym analogom voennyh srazhenij. Biznes, kak sredstvo sushhestvovanija, biznes, kak razvlechenie ili igra – jeto uzkoe ponimanie takogo slozhnogo javlenija. Kommercija vo vse vremena presledovala svoej cel'ju naibol'shie pribyli, poputno zatragivaja pomimo jekonomicheskoj politicheskuju, social'nuju i dazhe religioznuju sfery obshhestvennoj zhizni. Kak i voennym delom, biznesom zanimajutsja nastojashhie muzhchiny i iskljuchitel'nye zhenshhiny, odnako vlijanie on okazyvaet bolee vsego na mirnoe naselenie, to est' na potrebitelej tovarov i uslug. O chestnyh i ne slishkom sposobah vedenija konkurentnyh i vnutrennih vojn rasskazyvaetsja v jetoj knige.

Please note: This audiobook is in Russian.

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