Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Narrated by:
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Dan Woren
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By:
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Martin Lindstrom
About this listen
Foreword by Morgan Spurlock
From the best-selling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's best-selling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
- New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
- Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
- How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
- The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
- How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers "perfectly tailored" to our psychological profiles.
- How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
- What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
- And much more!
From the Hardcover edition.
©2011 Martin Lindstrom (P)2011 Random House AudioListeners also enjoyed...
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Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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Great!
- By Anonymous User on 03-01-20
By: Jack Canfield, and others
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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Good but too surface level.
- By gil nevo on 04-28-20
By: Pauline Brown
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- By: James I. Bond
- Narrated by: Jonny Unitus
- Length: 4 hrs and 49 mins
- Unabridged
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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I find 'Brain Glue' impressive and helpful
- By Robie P. on 02-21-23
By: James I. Bond
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How to Smoke Pot (Properly)
- A Highbrow Guide to Getting High
- By: David Bienenstock
- Narrated by: Graham Halstead
- Length: 7 hrs and 36 mins
- Unabridged
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Once literally demonized as "the Devil's lettuce" and linked to all manner of deviant behavior by the establishment's shameless antimarijuana propaganda campaigns, Cannabis sativa has lately been enjoying a long-overdue Renaissance. So now that the squares at long last seem ready to rethink pot's place in polite society, how, exactly, can members of this vibrant, innovative, life-affirming culture proudly and properly emerge from the underground - without forgetting our roots or losing our cool?
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Great
- By Alejandro on 04-25-16
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Before You Know It
- The Unconscious Reasons We Do What We Do
- By: John Bargh PhD
- Narrated by: George Newbern
- Length: 11 hrs and 17 mins
- Unabridged
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For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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Political jab
- By Brad on 10-20-17
By: John Bargh PhD
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
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What listeners say about Brandwashed
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Patrick
- 02-15-12
Brillian book on Marketing!
Would you listen to Brandwashed again? Why?
Great book that explores the various tools and tricks marketers use to sell to us. Some of them actually scared me - marketing to unborn children?... WOW.
This is a true tour-de-force written in a brilliant maner. Simple to understand and easy to follow, without boring you to tears. Full of real life examples of how we are bering brainwashed by brands...
What does Dan Woren bring to the story that you wouldn’t experience if you just read the book?
Great reader - keeps you wanting to listen more.
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1 person found this helpful
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- Matt S.
- 10-08-11
Fascinating Collection of (What Should Be) Obvious
To be honest, I found little in this book to be truly surprising. Nevertheless, the author clearly hs the expertise and background to share concrete examples of marketing tactics. I found myself especially in awe of tactics used by Whole Foods, and smiled when reading about how clothing manufacturers continue to "grow" sizes to match our countries growing wasteline (most people are more likely to buy Brand X jeans that "fit them" then acknowledge that they're actually 4" bigger around the waste than they were in college). My only real complaint about the book is that- until the final paragraphs of the last chapter- it completely ignores any of the advantages and positive effects of targeted marketing (ie. the fact that I may discover, purchase, and improve my life by using a product that I might never had know existed).
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4 people found this helpful
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- Lynn
- 04-16-12
No Place to Run, No Place to Hide
Brandwashed by Martin Lindstrom is a delightful, though disturbing, read. In this volume Lindstrom follows up on his Buyology to reveal how marketers are targeting US! (Surprise, surprise.) Apparently, Lindstrom leaves no stone unturned and there are surprises on every page. For example, what are the tricks that Whole Foods uses to make customers think items are fresh or organic. (Hint, apples over 12 months old may be sprayed with water.) Data mining allows retailers to alter music playing to agree with customer profiles in the store. Lindstrom supports his statements with fMRI evidence and other research that will enlighten. The most interesting chapters to me involved the use of data mining … there is a no place to run and no place to hide. Brandwashed is an intelligent, entertaining, informative read. The reading of Dan Woren is a plus.
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1 person found this helpful
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- Rick
- 07-12-21
Decent book, fun listen
Would like to get more numbers on experiments, best accompanied by stats on a website or a presentation slides/spreadsheet.
It’s an audiobook from the Internet, why not link to the Morgensons, or to some of case studies mentioned in the book?
Apart from that was a fun and interesting listen
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1 person found this helpful
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- Patric Melander
- 03-10-16
Mindblowing
One of the best books I've ever listened to, so insightful and in depth in how are purchasing behaviors are being monitored and controlled by the brands in some way or another. Dan Woren is also doing a great job of narrating the book!
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- Doug
- 10-22-11
The Conspiracy Against Our Subconscious
Definitely buy the book. The author will even explain WHY you are reading through these recommendations right now and why it will make you more likely to buy his book. The author ignores the ancient plea to "PAY NO ATTENTION TO MAN BEHIND THE CURTAIN." If you are craving to hear the details of genius-level strategies aimed at YOU....then here it is on a silver platter.
Although the author will literally spellbind you with 10 hours of addictive, yes addictive, facts about you and me as consumers...I believe you'll be surprised by your own reaction to this expose. I found myself feeling fascinated and delighted when the marketers got it right, even when I understood the invasive efforts they employed.
On accident, I believe this book behaves more as a journey to the center of the HUMAN PSYCHE. You ARE being studied. You will make trillions of decisions during your lifetime...only now, with the awesome powers of the 21st Century at hand, geniuses have planted a flag at each cross-road. To buy, or not to buy....THAT is truly the question.
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7 people found this helpful
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- Gambino
- 03-05-16
opened my eyes to the world of branding.
This was a very informative book in understanding the power of word of mouth marketing.
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- Azura S
- 10-26-18
Good Stuff
I enjoyed this. It has a "touch of the obvious" about it but goes deeper than that. It was worth the price of admission and the narration is strong. If you'd like to fight back against the brands around you, this is a good place to begin.
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- BkkBanker
- 03-03-16
This is the One!
I've read/listened to numerous books on how psychology/neuroscience/triggers are used in marketing. I find the subject very interesting, but after so many books on the topic there was little new value for each additional book, and I started to get tired of books on the subject.
I bought Brandwashed and thought I would give it a shot and hoped to learn at least a little something. Man, was I wrong!
This book is a value bomb! By far the best I've come across on the subject. The author is in the game and very experienced. Throughout examples from research and his own real life experience he delivers knowledge and insights I haven't found elsewhere.
If you find this subject interesting, this is the Book with capital B.
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2 people found this helpful
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- John
- 08-13-15
Great eye opener
This is the second time I've read this book and it is one of my favorite eye openers. Knowing the influences of brands and marketing should help us fight them, or at least be aware of them in our lives.
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