Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

The funny and talented Chip Gaines is well known to millions of people as a TV star, renovation expert, bestselling author, husband to Joanna, and father of four in Waco, Texas. But long before the world took notice, Chip was a serial entrepreneur who was always ready for the next challenge. Whether it was buying a neighborhood laundromat or talking a bank into a loan for some equipment to start a lawn-mowing service, Chip always knew that the most important thing was to take that first step.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.

We’ve all seen the memes that populate the internet: live your truth, follow your heart, you only have one life to live. They sound nice and positive. But what if these slogans are actually lies that unhinge us from reality and leave us anxious and exhausted? Another Gospel? author Alisa Childers invites you to examine modern lies that are disguised as truths in today’s culture. Everyday messages of peace, fulfillment, and empowerment swirl around social media. On the surface, they seem like sentiments of freedom and hope, but in reality, they are deeply deceptive.

When the carnage of war broke out on D-Day, the wounded were brought to an empty nearby church and laid on the pews so medics could treat them. When the war was over, and the blood-stained pews discovered, the townspeople decided to preserve the stains to remind all who would come afterward: This is the place where the wounded are welcome. Blood Stained Pews is a chance to examine Jesus’ original intent for the church, a hospital for the broken. Pastor and author Carl Kuhl is clear: Christians have been getting this wrong.

While American church culture (and American culture at large) seems largely designed for the extroverted, it's estimated that half of the American population is introverted, and they're often left wondering how, even if, they fit in the kingdom of God. As one of them, popular radio host Brant Hansen brings news. It's wonderful, refreshing, and never-been-said-this-way-before good news.

After years of serving God, pastor and bestselling author Kyle Idleman had a startling revelation: for too long, he had been living as a fan of Jesus; someone who tried to make Christianity seem as appealing, comfortable, and convenient as he possibly could to others. Idleman decided something had to change--he needed to embark on the journey of becoming a completely committed follower of God, not just a fan.

This book follows the story of highly motivated and entrepreneurial twin brothers David and Jason Benham, from their formative years and ventures into professional baseball to their rise as owners of a multimillion-dollar business empire and securing an HGTV reality series.

Most of us don't want to spend our lives being time-wasters, space-takers, binge-watchers, or game-players. We want to be difference-makers. But how do we do it? By revealing the way Jesus valued people, best-selling author Kyle Idleman shows us the Jesus way of changing the world - by loving people one at a time.

Master the decisions that will make your life everything God wants it to be. Every day we make choices. And those choices accumulate and eventually become our life story. What would your life look like if you became an expert at making those choices? In this inspiring guidebook, New York Times best-selling author Craig Groeschel shows how the choices that are in your power, if aligned with biblical principles, will lead to a life you've never imagined.

Carey Nieuwhof wants to help you avoid and overcome life's seven hardest and most crippling challenges: cynicism, compromise, disconnectedness, irrelevance, pride, burnout, and emptiness. These are challenges that few of us expect but we all experience at some point. If you have yet to confront these obstacles, Carey provides clear tools and guidelines for anticipation and avoidance. If you already feel stuck in a painful experience or are wrestling with one of these challenges, he provides the steps you need to find a way out and a way forward into a more powerful and vibrant future.

Combating the idea of adolescence as a vacation from responsibility, Alex and Brett Harris weave together biblical insights, history, and modern examples to redefine the teen years as the launching pad of life and map a clear trajectory for long-term fulfillment and eternal impact.

When you think of a Christian pastor, you probably don't envision a tattooed 30-something who wears a motorcycle jacket, listens to hip-hop music, references The Walking Dead and Black Lives Matter in his sermons, and every Sunday draws a standing-room only crowd to a venue normally used for rock concerts - in godless New York City, no less. But then you clearly have never met Carl Lentz. As head pastor of the first United States branch of global megachurch Hillsong, the former college basketball player is on a mission to make Christianity accessible in the 21st century.