Al grano [To the Point]
Vida y visión de Lorenzo Servitje, fundador de Bimbo [Life and Vision of Lorenzo Servitje, Founder of Bimbo]
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Narrated by:
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Alex Ortega
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By:
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Silvia Cherem
About this listen
«MI PADRE FUE UN GRAN SER HUMANO, PERO HUMANO, CON MUCHAS LUCES Y TAMBIÉN ALGUNAS SOMBRAS, CON ENORMES ASPIRACIONES Y CREENCIAS, Y UNA CLARA DETERMINACIÓN Y EMPEÑO PARA LOGRARLAS».
-DANIEL SERVITJE
Don Lorenzo Servitje fue un idealista con escaso capital, pero con una increíble dosis de talento, con la cual consiguió lo que nadie imaginó: fundar la panificadora más grande del mundo, con operaciones en 34 países y más de 20 mil millones de dólaresde facturación anual. Con Grupo Bimbo acarició utopías y alcanzó cumbres bajo la consigna del trabajo arduo, la disciplina férrea y la inconformidad constante. Su gran consciencia social, sus firmes valores y su responsabilidad en el quehacer empresarial lo llevaron a convertirse en un líder de opinión tanto en lo político como en los negocios, un empresario ejemplar y un líder muy querido. Con la maestría y el rigor que la caracterizan, Silvia Cherem hace un trabajo excepcional para reconstruir una nueva historia sin paralelos de don Lorenzo, a la par que va entretejiendo el desarrollo de la empresa del Osito Bimbo, los Gansitos, Tía Rosay otros cientos de productos y marcas que son consumidas a nivel mundial. La narración permite al lector adentrarse en la filosofía social de Bimbo, conocer los secretos de su éxito y atestiguar los problemas que tuvieron que enfrentar derivados de la severa competencia, así como las rupturas en el equipo, los vaivenes sexenales y los retos del paso de estafeta a las nuevas generaciones.
Este magnífico relato se completa con un prólogo de Daniel Servitje, hijo de don Lorenzo y actual director general de GrupoBimbo, así como con fotografías históricas del archivo de la familia Servitje, una línea del tiempo, frases inspiradoras y consejos de este gran empresario para los jóvenes emprendedores mexicanos.
Please note: This audiobook is in Spanish.
©2023 Silvia Cherem S. (P)2023 Penguin Random House Grupo Editorial S.A. de C.V.Listeners also enjoyed...
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The Wonder of Stevie
- By: Wesley Morris
- Narrated by: Wesley Morris, Michelle Obama, Barack Obama, and others
- Length: 6 hrs and 10 mins
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The year 1972 saw the beginning of a five-year span in which Stevie Wonder released five groundbreaking, critically acclaimed albums, garnering him more than half a dozen Grammys and more than 10 million albums sold, securing his place as one of the most important American musicians and songwriters in history. For the first time, uncover the untold story of an extraordinary artistic journey that shaped the greatest creative era in popular music history.
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Good but not great
- By Anonymous User on 09-14-24
By: Wesley Morris
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Episodes
- The True Story of Two Friends & One Diagnosis
- By: Mara Altman, Kat Alexander
- Narrated by: Mara Altman, Kat Alexander
- Length: 7 hrs and 5 mins
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In Episodes, lifelong best friends Kat and Mara take listeners on an unfiltered journey through friendship, mental illness, and survival. Kat, a successful professional, is preparing for marriage and motherhood. On her fourth round of IVF, it happened—a frantic call to Mara. Mara comes over to find Kat, her friend of 25 years—the one who'd always been levelheaded, hilarious, and over-the-top thoughtful—trying to jump through a window.
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All the feels!
- By Catlady on 11-20-24
By: Mara Altman, and others
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Genghis Khan and the Making of the Modern World
- By: Jack Weatherford
- Narrated by: Jonathan Davis, Jack Weatherford
- Length: 14 hrs and 20 mins
- Unabridged
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The Mongol army led by Genghis Khan subjugated more lands and people in 25 years than the Romans did in 400. In nearly every country the Mongols conquered, they brought an unprecedented rise in cultural communication, expanded trade, and a blossoming of civilization.
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Golden Horde/Platinum Listen
- By Cynthia on 12-11-13
By: Jack Weatherford
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The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
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The Book of Murder
- A Prosecutor's Journey Through Love and Death
- By: Matt Murphy
- Narrated by: Matt Murphy
- Length: 9 hrs and 59 mins
- Unabridged
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Examining murder from an insider’s perspective, Matt Murphy—a former senior deputy district attorney and current ABC News legal analyst—discusses cases from his career, how they strained his personal life, and how he found peace seeking justice for victims and their families. Part taxonomy of murder, part prosecutor’s handbook, and part personal memoir, The Book of Murder goes through a dozen cases and his recollections of his 26 years in the Orange County DA’s office (17 in the Homicide Unit).
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Great read!!
- By Kaitlin O. on 11-26-24
By: Matt Murphy
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Heroes Behind Headlines
- Only the Brave
- By: Ralph Pezzullo
- Narrated by: Ralph Pezzullo
- Length: 6 hrs and 33 mins
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How did DEA agents orchestrate the capture of one of the world’s most wanted weapons dealers? How does an all-female, unarmed group of rangers stop poachers from killing South Africa’s most majestic wild animals? And how did a scrappy crew of soldiers help desperate Afghans escape Kabul during the Taliban’s rapid takeover? Welcome to Heroes Behind Headlines: Only the Brave, where host Ralph Pezzullo takes you on deep dives into extraordinary true stories, told to you by the experts and the brave men and women who lived them.
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Great production
- By kevin on 11-24-24
By: Ralph Pezzullo
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Evil Has a Name
- The Untold Story of the Golden State Killer Investigation
- By: Paul Holes, Jim Clemente, Peter McDonnell
- Narrated by: Paul Holes, Jim Clemente
- Length: 6 hrs and 13 mins
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For his victims, for their families and for the investigators tasked with finding him, the senselessness and brutality of the Golden State Killer's acts were matched only by the powerlessness they felt at failing to uncover his identity. Then, on April 24, 2018, authorities arrested 72-year-old Joseph James DeAngelo at his home in Citrus Heights, Calif., based on DNA evidence linked to the crimes. Amazingly, it seemed, evil finally had a name. Please note: This work contains descriptions of violent crime and sexual assault and may not be suitable for all listeners.
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Audible Raises The Bar On True Crime Genre
- By R. Squyres on 11-16-18
By: Paul Holes, and others
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The Demon Next Door
- By: Bryan Burrough
- Narrated by: Steve White
- Length: 2 hrs and 45 mins
- Unabridged
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Best-selling author Bryan Burrough recently made a shocking discovery: The small town of Temple, Texas, where he had grown up, had harbored a dark secret. One of his high school classmates, Danny Corwin, was a vicious serial killer. In this chilling tale, Burrough raises important questions of whether serial killers can be recognized before they kill or rehabilitated after they do. It is also a story of Texas politics and power that led the good citizens of the town of Temple to enable a demon who was their worst nightmare.
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Odd narration choice
- By Amanda Fredericks on 03-08-19
By: Bryan Burrough
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Dear Cousin: The Stalking of Susan Fensten
- By: Ventureland
- Narrated by: Susan Fensten
- Length: 4 hrs and 24 mins
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Dear Cousin: The Stalking of Susan Fensten is the gripping true story of one woman's quest for long lost family. After the deaths of her sister and estranged father, Susan searches for relatives on an early online genealogy forum. When she meets cousins from her grandfather's other family, they're everything she'd hoped for—until it all goes to hell.
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Harrowing Case, Excellent Production
- By C Lopez on 07-12-24
By: Ventureland
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Blues Brothers: The Arc of Gratitude
- By: Dan Aykroyd
- Narrated by: Dan Aykroyd
- Length: 1 hr and 56 mins
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Elwood Blues (aka Dan Aykroyd) is on another mission—to tell the full story of how two young actors went from blues lovers to Blues Brothers. In this fascinating audio documentary Aykroyd “gets the band back together”, taking listeners on a road trip through time—from late nights in the early days with John Belushi at Dan’s speakeasy in Toronto, to working with blues legends Aretha Franklin, James Brown, and Ray Charles on The Blues Brothers movie, through the founding of House of Blues, the Blues Brothers 2000 sequel, and beyond.
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You had to be there
- By 🔥 Phx17 🔥 on 07-26-24
By: Dan Aykroyd
What listeners say about Al grano [To the Point]
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jose Luis Porras Armentia
- 12-19-23
La vida personal y de la empresa que salió de Mexico a conquistar mercados internacionales
La acuciosidad con que se siguió la vida y los acontecimientos tanto de la empresa como los de Lorenzo y demás de la familia Servitje y de los socios fundadores. Es un gran trabajo de investigación, narrado con un lenguaje sencillo, comprensible y sobretodo ameno.
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- Jocelyn E. Garcia Cardiel
- 01-13-24
The atrapa; te impresiona y te deja reflexionando!
Escuchar la historia de imigrantes; el ingenio y creatividad, historias muy personales y grandes reflexiones de negocios hicieron que más de uno en la familia y de varias generaciones lo empezara a leer!
Solamente me gustaría que libros escritos por mujeres también fueran narrados por mujeres! Felicidades!
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- Anonymous User
- 04-29-24
excelente libro
fantastico todo, me ha gustado mucho las enseñanzas la historia y los tips que se van dando en el proceso.
ademas refleja mucho el mexico que muchos vivimos en nuestras épocas de kilos.
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