Patrick Business

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

Sports journalist and veteran shoe tester Brian Metzler takes runners and kicksologists deep inside the $10 billion running shoe industry with a behind-the-curtain look at what makes iconic running shoe brands tick. Kicksology follows a shoe from inspiration to store shelf to show how innovative ideas evolve into industry-wide trends and fads. Metzler tours shoe labs where scientists advance our understanding of shoes and running mechanics as well as the domestic and overseas shoe factories where the world's favorite kicks are assembled.

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.

In today's environment of partial attention and isolating remote work, few things are more satisfying than group experiences that produce powerful, meaningful connections and output. But this kind of enlivening, collective work doesn't happen by chance. It must be consciously designed and purposefully activated—in a team, an organization, and a culture. The good news is that making space for this kind of work doesn't have to be hard. There's a technique available to everyone, with no special certification required: gamestorming.

The Enneagram at Work is the first audiobook to harness the insight of the Enneagram to transform leadership in today’s workplace. A veteran of the high-profile hospitality industry with two decades of experience working with the Enneagram, author Jim McPartlin has seen firsthand the way self-awareness can radically transform leadership, strengthen teams, and spark creative solutions. From giving and accepting criticism to fostering strong mentorships and managing conflict, The Enneagram at Work will give you invaluable tools for growing and thriving in your career.

From a course they created for professionals, Mark Waldman and Chris Manning adapted their lectures and present simple brain exercises, based on the latest neuroscience research, to guide listeners on what makes us happy, wealthy, and wise. The promise of their original class - and now of this book - is to help people create more "wealth" in their lives, defined as the combination of money, happiness, and success. The book presents both the scientific background and sets of NeuroWisdom exercises that will help everyone transform their environment.

As an ADHD child with dyslexia, Tom Stern felt unable to live up to the great expectations set by his very successful grandfather and father; as a result, he suffered from extreme anxiety. Over time, he developed a methodology that increased his confidence and enabled him to achieve success in the entertainment industry, later founding an executive search firm that has sustained excellence for more than a quarter century. It is Tom's goal to help others achieve success in sales and realize their dreams by overcoming their fears as well.

Wish you knew how to walk up to anyone and break the ice effortlessly? Do you hope to avoid awkward silences and make an instant impression? You'll get more than that in this book: not only what, when, and how to say it, but the exact roots of why from human psychology and interaction.

Avoiding the Continuous Appearance Trap: 12 Questions to Understand What’s Truly Underneath Your Culture is a transformational book that weaves together the stories of two companies that, on the surface, appear to be quite similar. Underneath, however, they couldn’t be more different.

Seasoned showrunner Jeffrey Melvoin shares his fascinating insider's perspective on how to call the shots and make the final decisions when choosing and writing scripts, hiring staff, casting, making the budget, and juggling schedules. Along with the managerial responsibilities that keep the show afloat, they are also the visionary for the series and the characters. Melvoin describes how to confidently communicate abstract ideas so they can become the show's reality.

Do you want to save hours a day and do more in less time? Feel productive instead of stressed, defeated, and overwhelmed? If (1) you wonder where your time goes, (2) you can't motivate or organize yourself, and (3) you struggle to buckle down and concentrate when it really matters - newsflash! Your to-do list is not cutting it anymore. You need to develop superhuman focus and all that comes with it. Superhuman Focus teaches the most important of skills - the ability to get stuff done.

Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.

To dive into Notes to Myself is one of those rare experiences that comes only once in a great while. The editor who discovered the book said, "When I first read Prather's manuscript it was late at night and I was tired, but by the time I finished it, I felt rested and alive. Since then I've reread it many times and it says even more to me now." The book serves as a beginning for the listener's exploration of his or her own life and as a treasury of thoughtful and insightful reminders.

In his book The How of Wow!, award-winning author John J. Murphy challenges you to differentiate your service.

When was the last time you were "wowed" by the service you received? Maybe you were "wowed" while buying groceries, resolving a problem with your bank, checking into a hotel, or flying across the country. Or maybe you were not. It seems that the secrets behind world-class service are often just that - secrets! But in The How of Wow!, award-winning author John J. Murphy shares 10 secrets behind world-class service.

How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.

Say Good Bye to the I Must Check Email Habit. Love or Hate Email Are you guilty of checking your Email every other five or ten minutes? Are you always feeling the strong urge to reply to Emails the moment you set your eyes on them? It may not have occurred to you but you have unfortunately transformed into an Email Junkie, just like most people who have their own Email accounts. As a matter of fact, a typical Email user is said to spend on average 36 times checking their Email an hour. Well, that is an awful lot of time gone to waste and probably a lot of money that could have been ...

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Embark on the thrilling quest of global entrepreneurship, your heart aflame with daring ambition and your vision reaching beyond borders. Imagine having a compass—an instrument that turns the intricate labyrinths of this journey into a navigable path. Conquering the Globe: Navigating Success Through Strategic Global Entrepreneurship, the second volume in the ten-book Be A Unicorn series by Patrick H. Perrine, is exactly that compass—a guiding beacon radiating wisdom and inspiration for your voyage. This riveting guidebook is more than just a repository of insights—it’s a formidable ...

James Murphy, one of America's top fighter pilots, has the answers. By combining the cool calculation of a four-star general and the hot-blooded nerve of a combat pilot, Murphy's "modern business warrior" is uniquely qualified to prioritize, maintain focus, assess risk, and develop the kind of teamwork necessary for long-term success.

Many organizations are facing the uphill battle of modernizing their legacy IT infrastructure. Mirco Hering, a thought leader in managing IT within legacy organizations, lays out a road map to success for IT managers and tells them how to create the right ecosystem, how to empower people to bring their best to work every day, how to put the right technology in the driver's seat to propel their organization to success, and addresses the different challenges that legacy organizations face as they transform into modern IT departments.