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In 1963, 30-year-old Friedman - who had recently quit his job as a Boston advertising executive and returned to his hometown of New York to become a theatrical producer - opened a coffee house for Broadway performers called the Improvisation. His goal? Simply to make a living, and if all went according to plan, to also make enough professional contacts to be able to mount his first Broadway show within a year's time. Later shortened to the Improv, its first West 44th Street location was in a seedy section of Manhattan's Hell's Kitchen.

As an ADHD child with dyslexia, Tom Stern felt unable to live up to the great expectations set by his very successful grandfather and father; as a result, he suffered from extreme anxiety. Over time, he developed a methodology that increased his confidence and enabled him to achieve success in the entertainment industry, later founding an executive search firm that has sustained excellence for more than a quarter century. It is Tom's goal to help others achieve success in sales and realize their dreams by overcoming their fears as well.