Creative Business Strategy

For any woman who has ever gone to work in the morning and thought "there must be more", branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life.

OKRs are about goals bigger than the next story, or even epic. They prioritise purpose and strategy over the ever looming, high maintenance backlogs we all know too well. OKRs are important to agile teams because they deal with the big things, they inspire forward thinking, encourage engage senior leaders, and help debug strategy. Acclaimed author Allan Kelly describes why you should use OKRs, how to write them successfully, how to set measurable KRs, execute against OKRs in an agile environment to deliver outcomes, and the pitfalls and problems to avoid so you can deliver your outcomes.

In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Ian is a chief information officer (CIO) who is about to go on a journey of change - whether he likes it or not. He will be expected to explore, challenge and radically recast the complex, often hostile relationships that can exist between a business and the people in its Information Technology (IT) department. On the way, Ian, his chief executive officer, chief financial officer and other key stakeholders, experience a transformation in how a business needs to think about the value of its IT people and the work that they do.

For generations, we've been taught there are two ways to succeed - either from talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers and chefs, to athletes, inventors and entrepreneurs: reverse engineering.

Discover the Secrets to Fast-Track Book Writing and Beyond in 2024 Are you constantly stuck with the daunting question: "What should I write about?" Ever wondered how to swiftly go from a blank page to a book that speaks volumes about your expertise? In this groundbreaking guide, unlock the secrets to fast and efficient book creation and much more, setting a firm foundation for your success in 2024 and beyond. From understanding why books are still a potent tool in your arsenal to mastering the art of implementation, this book holds the key to unlocking a reservoir of potential that can ...

Inside Leadership in Diversity and Inclusion, you’ll discover how a team brimming with different cultural backgrounds can create better innovation and ingenuity; the largest hurdles and how to overcome them; the true meaning behind the terms “microaggressions", “unconscious bias", “privilege", and “antiracism” and how these terms apply to your business, proven techniques that you can implement to bring about major change and inclusive leadership, and much more!

The process of creating a small business brand begins with assessing its strengths and goals. This workbook will take you through each phase of generating the assets needed to establish a presence and build awareness for a small business brand. This 10-lesson guide is for beginners who want to manufacture messages and professional identities as well as create a consistent vision for any branded media project.

To create a link from now to the future, emerging leaders and managers need to create or fine-tune goals and strategies. This “what to do and why” is of critical importance. After all, business leaders have invested greatly in capabilities to bring about innovation and creativity. Yet these pursuits won’t result in anything concrete if you don’t understand what’s needed to formulate and carry out a strategy. There are so many books and resources on strategy and strategic planning that you can wind up feeling confused and overwhelmed. However, this book is different. It’s written...

According to the World Economic Forum, eight out of ten companies rank growth outside their existing business model as a top-five priority. Yet, generating new growth remains a challenge: 29 out of 30 attempts to create a new $50 million business fail. "NOW AND NEW" presents a solution. To succeed, companies must build a bridge connecting current operations with future opportunities and master four learnable skills. Developed with insights from over 100 corporate practitioners and academic experts, the Lean Scaleup framework has been validated through many real-life projects, proving its ...

Just think for a moment: With over $5.1 trillion changing hands every single day in forex and currencies of different countries changing hands in the process, you can be sure that if you know what you are doing, you can make full-time income with forex! But, you may be wondering: That’s true, but how do I begin? Is forex trading something that a complete beginner can do? How do I decide which currencies to trade?

There's another, better way to drive durable, effective change in your organization, and it’s been proven effective by global IT and business consulting leader Infosys. The Live Enterprise operating model provides a clear path to transform large complex businesses into agile, digital ecosystems that evolve with changing market needs and scale to any size.

A business lives, dies, and thrives on its talent. Whether it’s W-2 employees, freelancers, gig workers, AI bots, or a mix of all of the above, every business has to get its workforce right if it wants to remain at the top of its industry. Any company with the right people with the right skills in the right place at the right time will have the ultimate edge over its competitors. And that means few areas deserve as much priority as workforce planning and talent management.

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.

There is no lack of investment options in the current business world. However, all the prevalent investment options demand in-depth knowledge of the ins and outs of the investment options along with extensive expertise of the same. Contrary to all these options, investment in the stock market is less demanding and challenging in terms of knowledge and relevant expertise.

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.

Angela Marie Hutchinson has a fairly simple motto: dreams don't happen, dreams are made. Rather than admit defeat, Angela herself made her dreams of making a movie a reality by pushing forward despite each "no", "pass", and negative thought that came her way! Using her 12-step approach, those dreams you keep hearing "no" on - those plans that never seem to come to fruition - can finally be realized.

Within this audiobook, we delve into Lean Portfolio Management and Technology Business Management not merely as methodologies but as profound philosophies. They have the potential to spark a revolution in how organizations generate value and achieve their strategic objectives. Whether you're a seasoned chef in the Agile landscape or just starting to explore this flavorful terrain, you'll discover insights and strategies that will reshape your approach to business.