Creative Business Strategy

Businesses, organizations and society-at-large are all subject to unforeseeable events and incidents that often have a dramatic impact upon prosperity and profit. Due to their unpredictable nature, business leaders and executive teams are unable to prepare for these specific events. But, through innovation, strategizing and an open-minded approach, they can restructure their organization and practices in order to mitigate (or even take advantage of) the impact of such events.

Unlock the secret to building a loyal audience and skyrocketing your business growth with the ultimate guide to creating lead magnets that convert. In Lead Magnet Theory, you’ll discover: The psychology behind what makes people say “yes!” Proven strategies to design irresistible offers that solve your audience’s biggest problems. Step-by-step instructions to craft lead magnets that not only attract leads but turn them into paying customers. Real-life examples of successful lead magnets from top industries. Whether you're a seasoned marketer or just starting out, this book will arm ...

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

You are not alone. Finally, here is a book that gets to the heart of what professional women really want. You have had enough of 60-hour workweeks, the day care dash, and the vacations that never get taken. You want to work, but on your own terms. Women have power. In Womenomics, journalists Shipman and Kay deal in facts. Companies with more women managers are more profitable and report higher levels of employee satisfaction.

From the New York Times best-selling author of Reverse Innovation, Vijay Govindarajan, comes a new, comprehensive playbook for developing your corporate strategy for the future.

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.

In this innovative book, Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters, Salenbacher reveals how to use brand positioning methodology to discover where to go next.

This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local businesses in under ten minutes. With a simple interface and no technical skills required, you can craft unique solutions that local businesses will eagerly pay $499 a month for. Local Business Marketing provides step-by-step instructions and over 55 niche-specific ideas, ensuring your success from day one. These Custom GPTs automate tasks like appointment setting, customer inquiries, and more, revolutionizing local businesses’ operations and boosting ...

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

¿Estás buscando la mejor manera de aumentar el valor de tus productos, servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que puedas llevar tu negocio al siguiente nivel. Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de convertir a las personas en clientes leales es creando una marca poderosa para tu negocio.

Your strategy has seven seconds to captivate its audience, so how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder tells you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This interactive guide uses real world examples and gives practical tips.

Here's how you can increase and sustain organic revenue and profit growth, whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.

In my book How to Start Run and Grow a Truly Passive Rental Property Business, I will teach you how to make money by investing in rental real estate as a landlord entrepreneur. If you’re considering using real estate investing to obtain financial freedom, build wealth, or contribute to your retirement, this book is for you.

Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.

This audiobook will make you better by teaching you how to overcome three neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you six patterns of opportunity - convergence, divergence, cyclicality, redirection, reduction, and acceleration. Each pattern you'll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs, and ordinary people who unexpectedly made it big.

Have you been struggling to find answers about Facebook and Instagram ads? You ‘re not alone. When I was getting started with Facebook and Instagram ads, I had a lot of trouble finding the answers to questions I had such as, “How does the Facebook Algorithm work?” When I couldn’t find the answers to these questions even after buying expensive courses from Facebook Ad ‘gurus’, I had to learn on my own through spending over 16 million dollars on Facebook ads. After helping my clients achieve millions in sales, I decided that I wanted to write this book to help anyone who is in the...

A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed. The Lean Strategy harnesses that power and delivers a new way of creating value from lean.

We are in the midst of an unprecedented degree of technology-driven change at the same time that society faces challenges more complex than our organizations and we as individuals have been prepared to handle. Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence is for leaders who want to create a better future within this context of change and supplies a balance of historical and theoretical context with practical frameworks for beginning to create a more human future today.

Many people think that Forex and stock market trading are either get-rich-quick scams or extremely complex financial tools that require years of experience and insider knowledge. However, the truth is that anyone can become a successful investor! All you need is the right mindset and a few time-proven strategies that have already worked for countless investors. This set of three books will teach you the art of forex trading, day trading, and options trading. With these tools, you can earn money quickly and easily by harnessing the power of short-term market fluctuations.