Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Should you build a personal brand with you as the face of your business, or create a company with a more generalized identity? In this episode, Heather shares why she chose to build a personal brand and why that decision might be the best move for you too. She explains how showing up as yourself online builds trust, deepens connection, and helps you create a business that truly feels like you. Heather also talks candidly about the fears that come with stepping into the spotlight, like feeling too exposed or worrying what others will think, and how to move past them with confidence. If you have ever wondered whether separating yourself from your brand makes you look more professional, this episode is your reminder that your voice, your story, and your authenticity are what set you apart!

Key Takeaways:

• (02:20) Why personal branding creates stronger connection
• (05:00) Common fears around being visible online
• (06:40) Ways to embody your brand authentically
• (11:30) Dealing with negativity online
• (12:45) The long-term benefits of showing up as yourself

Resources Mentioned:

Episode 54: Slowly Transitioning from Teacher to Full-Time Business Owner with Laura Kebart

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Summer’s here, and in this episode, Heather gets real about what it looks like to run a business and soak up the season with your family. She shares how she is balancing work and life right now and how she keeps both businesses thriving while working just a day and a half a week. Whether you are diving into a new project or simply trying to enjoy a slower pace this summer, this episode is your reminder that success can look different in every season. And yes, it is absolutely okay to build your business around your life, not the other way around!

Need a starting point? Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Key Takeaways:

• (02:10) Reflecting on summer and the work-life balance shift
• (04:15) Creating a schedule that fits your life
• (09:00) Heather’s summer schedule; working while still prioritizing summer memories
• (12:00) Tools, systems, and communication strategies that keep things moving
• (14:50) Giving yourself permission to slow down and define success your way

Resources Mentioned:

#83: How to Get Work Done with Kids at Home

#77: Say It, Don’t Schedule It! The Best (FREE) Business Communication Tool

#62: 5 Strategies for Working Less in the Summer

#52: 4 Strategies for Starting Your Teacher Biz This Summer

#51: Creating a Work Schedule that Revolves Around Your Life

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Ever received a customer email that left you staring at the screen, completely stumped on how to respond? As the owner of two businesses, Heather knows that feeling all too well! In this episode, she shares her simple hack for handling those tricky emails with ease, including how she uses ChatGPT to craft replies in minutes. You’ll hear how she collaborates with her team to stay on top of her inbox, why setting clear communication boundaries makes a big difference, and how screenshots + AI = a total game-changer. Plus, Heather shares how she uses ChatGPT beyond email, like outlining sales pages and saving time on content creation.

Already using AI in your business? Heather would love to hear how! Leave a review and share how these tools are helping you work smarter, not harder.

Key Takeaways:

• (02:50) The struggle of responding to tricky customer emails
• (04:25) How ChatGPT helps craft thoughtful, professional replies
• (06:00) Setting communication boundaries and why it matters
• (08:40) Other ways Heather uses ChatGPT to boost productivity

Listen to Episode 104:

Using Graphics to Build Trust and Increase Conversions with Mauri King

Don’t forget to grab the FREE Teacher Biz Starter Guide!

teacherbiz.com/Start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Get the full (and honest) recap of the Digital Products That Sell Summit. Heather takes you behind the scenes of planning and hosting the summit, sharing what went smoothly, what she would do differently, and the lessons she learned along the way. From coordinating speaker schedules and promoting to multiple audiences to creating a seamless experience for everyone, Heather shares what it is really like to host a large online event. She also gets real about juggling business and everyday life, including preschool graduation, room mom duties, and all the things that do not pause for a big launch. If you have ever thought about hosting your own summit, this episode is for you! It is proof that a summit can be a powerful way to grow your business, and that you can absolutely do it on your own terms!

Key Takeaways:

• (02:10) Choosing speakers and topics; pricing strategies and promotion
• (05:40) Handling speaker no shows and last minute tech issues
• (10:05) Lessons learned from coordinating a large online event
• (14:10) Juggling family life during a major launch
• (21:40) Why a summit is a great growth tool without relying on ads

Don’t forget to grab the FREE Teacher Biz Starter Guide!

teacherbiz.com/Start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

MEMBERSHIP MENTORSHIP

Join Now! → teacherbiz.com/yes

Thinking about starting a membership? This episode is your sign to go for it! Heather shares how to build a simple, sustainable membership that brings in recurring income without the burnout. She walks you through her go-to strategy and the three things every membership needs: simplicity, value, and room to grow. You’ll also hear about Heather’s brand-new four-week program where she’ll walk you through creating and launching your own membership, step by step. There’s even a special founding members offer you do not want to miss! If you've been dreaming about starting a membership but didn’t know where to start, this episode will give you the clarity and confidence to finally go for it. Hit play and get ready to take the leap!

Key Takeaways:

• (03:05) Creating a simple, scalable membership
• (07:00) The three must-haves for a successful membership
• (10:55) Real-life example: Kindergarten Ready Club
• (15:05) How to adapt and grow your membership over time
• (20:15) Membership Mentorship: what’s Included and how to join

MEMBERSHIP MENTORSHIP → teacherbiz.com/yes

In just 4 weeks you'll go from idea to action with a clear plan + the confidence to launch your membership the simple way!

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

THE DIGITAL PRODUCTS THAT SELL SUMMIT

Get Your Free Ticket! → teacherbiz.com/summit

Mauri King is a food blogger-turned-graphic designer, and now a go-to-gal for helping mamapreneurs create sales pages that actually convert. Mauri's favorite is to help her clients take their brilliant digital products and turn them into stunning, strategic sales pages, product PDFs, and brand visuals that connect AND convert. Mauri loves offering relief from bland graphics & the death stare of a blank cursor and STRATEGICALLY marketing digital products with gorgeous graphics & fun-to-read copy that makes an audience want to click that "buy" button!

In this episode, Mauri breaks down how good design (and a little help from AI) can make a huge difference in your business. She shares why visuals matter way beyond just looking pretty and how they can actually help build trust, boost conversions, and make your offers stand out online. You’ll hear her take on when it’s totally fine to DIY your graphics and when it might be time to bring in an expert, plus some easy tips to make design feel a lot less intimidating. Mauri also explains how tools like ChatGPT can help you brainstorm, overcome common buyer objections, and make your sales pages even more effective. Whether you're just getting started or ready to polish things up, this episode is full of helpful insights and encouraging takeaways!

Connect with with Mauri King:

MauriJaneDesign.com

theamericanpatriette.lpages.co/picture-perfect-sales-pages

Key Takeaways:

• (02:20) From food blogger to graphic designer
• (03:35) Why graphics matter
• (06:00) DIY or hire? How to know when it’s time to outsource your design
• (10:15) How good design builds trust and boosts conversions
• (13:15) Beginner-friendly design tips
• (16:40) How AI tools like ChatGPT can elevate your product creation
• (22:35) Quick design tips to make your offers stand out
• (29:55) Picture Perfect Sales Pages

Listen to Previous Episodes:

#18: Learn the Power of Facebook Ads with Beth Anne Schwamberger

#40: Taking Small Steps Towards Big Goals with Ruth Soukup

#97: Finding Business Friends and Creating a Mastermind Group

Don’t forget to grab the FREE Teacher Biz Starter Guide!

teacherbiz.com/Start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

THE DIGITAL PRODUCTS THAT SELL SUMMIT

Get Your Free Ticket! → teacherbiz.com/summit

Lydia Martin is an online business coach and founder of Banish Business Clutter, where she helps digital creators turn messy ideas into money-making offers that actually sell. Known for her clear frameworks and down-to-earth style, Lydia teaches sustainable strategies that fuel momentum, build recurring revenue, and deliver unforgettable customer experiences—without the overwhelm. Her mission? To help you simplify, show up, and scale a business that supports the life you truly want.

In this episode, Lydia shares how she went from music teacher to full-time entrepreneur, building a digital business that allowed her to retire her husband and reclaim her time. She gets real about taking imperfect action, launching before you feel “ready,” and the lessons she’s learned from running live challenges and growing a thriving membership community. Lydia also shares why connection and community are more important than ever, and how you can build a business that supports your life (not the other way around). If you’re stuck in overthinking mode and need a push to just start, this episode will light a fire!

Connect with with Lydia Martin:

banishbusinessclutter.com

Key Takeaways:

• (03:05) Lydia's background and business journey
• (07:30) Why teachers make great business owners
• (10:10) Overcoming fear and imposter syndrome
• (13:00) Taking messy action and launching before you’re “ready”
• (20:35) The Freedom Formula; steps to predictable profits
• (23:30) Avoiding overthinking and perfectionism
• (28:25) Adapting to changes in business; what’s working in 2025
• (31:45) Leveraging AI while maintaining human connections

Don’t forget to grab the FREE Teacher Biz Starter Guide!

teacherbiz.com/Start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

THE DIGITAL PRODUCTS THAT SELL SUMMIT

Get Your Free Ticket! → teacherbiz.com/summit

Tara Reid, Founder of the Introvertpreneur brand, is a business and marketing strategist dedicated to helping introverted entrepreneurs build sustainable, hustle-free businesses. With over 17 years of experience as an online entrepreneur and multiple six-figure businesses under her belt, Tara specializes in organic and evergreen marketing strategies that allow business owners to grow without burnout.

In this episode, Tara explains how introverts can tap into their natural strengths (like thoughtfulness, intentionality, and deep focus) to build businesses that work with their energy, not against it. She talks about the power of organic marketing, why she loves SEO and evergreen content, and how collaborations like podcasts and digital summits can help grow your audience. If you’ve ever felt like traditional marketing advice wasn’t built for your personality, this episode will feel like a breath of fresh air! Plus, you’ll get a preview of Tara’s upcoming presentation at The Digital Products That Sell Summit, where she’ll share even more on how to market like an introvert. It’s all about staying calm, being consistent, and showing up as your most authentic self!

Connect with with Tara Reid:

thetarareid.com

thetarareid.com/quiz

Key Takeaways:

• (03:25) Challenges introverted entrepreneurs face
• (05:20) Embracing your introverted strengths
• (07:05) Organic and evergreen marketing strategies; finding quick wins
• (11:15) Making marketing fun and playing to your strengths
• (13:20) Market like an introvert: calm, consistent, and completely you
• (15:45) The Introvertpreneur Club

Don’t forget to grab the FREE Teacher Biz Starter Guide!

teacherbiz.com/Start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz