Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Should you build a personal brand with you as the face of your business, or create a company with a more generalized identity? In this episode, Heather shares why she chose to build a personal brand and why that decision might be the best move for you too. She explains how showing up as yourself online builds trust, deepens connection, and helps you create a business that truly feels like you. Heather also talks candidly about the fears that come with stepping into the spotlight, like feeling too exposed or worrying what others will think, and how to move past them with confidence. If you have ever wondered whether separating yourself from your brand makes you look more professional, this episode is your reminder that your voice, your story, and your authenticity are what set you apart!

Key Takeaways:

• (02:20) Why personal branding creates stronger connection
• (05:00) Common fears around being visible online
• (06:40) Ways to embody your brand authentically
• (11:30) Dealing with negativity online
• (12:45) The long-term benefits of showing up as yourself

Resources Mentioned:

Episode 54: Slowly Transitioning from Teacher to Full-Time Business Owner with Laura Kebart

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Summer’s here, and in this episode, Heather gets real about what it looks like to run a business and soak up the season with your family. She shares how she is balancing work and life right now and how she keeps both businesses thriving while working just a day and a half a week. Whether you are diving into a new project or simply trying to enjoy a slower pace this summer, this episode is your reminder that success can look different in every season. And yes, it is absolutely okay to build your business around your life, not the other way around!

Need a starting point? Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Key Takeaways:

• (02:10) Reflecting on summer and the work-life balance shift
• (04:15) Creating a schedule that fits your life
• (09:00) Heather’s summer schedule; working while still prioritizing summer memories
• (12:00) Tools, systems, and communication strategies that keep things moving
• (14:50) Giving yourself permission to slow down and define success your way

Resources Mentioned:

#83: How to Get Work Done with Kids at Home

#77: Say It, Don’t Schedule It! The Best (FREE) Business Communication Tool

#62: 5 Strategies for Working Less in the Summer

#52: 4 Strategies for Starting Your Teacher Biz This Summer

#51: Creating a Work Schedule that Revolves Around Your Life

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Ever received a customer email that left you staring at the screen, completely stumped on how to respond? As the owner of two businesses, Heather knows that feeling all too well! In this episode, she shares her simple hack for handling those tricky emails with ease, including how she uses ChatGPT to craft replies in minutes. You’ll hear how she collaborates with her team to stay on top of her inbox, why setting clear communication boundaries makes a big difference, and how screenshots + AI = a total game-changer. Plus, Heather shares how she uses ChatGPT beyond email, like outlining sales pages and saving time on content creation.

Already using AI in your business? Heather would love to hear how! Leave a review and share how these tools are helping you work smarter, not harder.

Key Takeaways:

• (02:50) The struggle of responding to tricky customer emails
• (04:25) How ChatGPT helps craft thoughtful, professional replies
• (06:00) Setting communication boundaries and why it matters
• (08:40) Other ways Heather uses ChatGPT to boost productivity

Listen to Episode 104:

Using Graphics to Build Trust and Increase Conversions with Mauri King

Don’t forget to grab the FREE Teacher Biz Starter Guide!

teacherbiz.com/Start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz