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Should you build a personal brand with you as the face of your business, or create a company with a more generalized identity? In this episode, Heather shares why she chose to build a personal brand and why that decision might be the best move for you too. She explains how showing up as yourself online builds trust, deepens connection, and helps you create a business that truly feels like you. Heather also talks candidly about the fears that come with stepping into the spotlight, like feeling too exposed or worrying what others will think, and how to move past them with confidence. If you have ever wondered whether separating yourself from your brand makes you look more professional, this episode is your reminder that your voice, your story, and your authenticity are what set you apart!

Key Takeaways:

• (02:20) Why personal branding creates stronger connection
• (05:00) Common fears around being visible online
• (06:40) Ways to embody your brand authentically
• (11:30) Dealing with negativity online
• (12:45) The long-term benefits of showing up as yourself

Resources Mentioned:

Episode 54: Slowly Transitioning from Teacher to Full-Time Business Owner with Laura Kebart

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz