In this episode of the Rising Photographer podcast, host Brittany Mina discusses the critical moments in the photography business that can make or break client bookings. She shares her personal experiences and insights on transforming inquiries into bookings by focusing on emotional connections rather than just pricing. Brittany outlines a five-step system for effectively managing inquiries, consultations, and follow-ups, emphasizing the importance of timely communication and personalized interactions. The episode concludes with actionable steps for photographers to enhance their client engagement and streamline their booking processes.

MENTIONED IN THE EPISODE + OFFERINGS:

• Email Templates
• ⁠⁠⁠⁠⁠Photographer Resources⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Mentorship for Photographers⁠⁠⁠

CONNECT:

• ⁠⁠⁠⁠Britt's Instagram⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠Facebook Community⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠CB Education Website⁠⁠⁠

Takeaways:

The space between inquiry and booking is crucial.

Emotional connection drives client decisions.

Speed in responding to inquiries is essential.

Personalized communication increases conversion rates.

Understanding client values is key to tailoring services.

A structured follow-up process can secure bookings.

High-converting emails should reference specific details.

Creating urgency can motivate clients to decide.

Positioning as an expert helps guide clients.

Implementing one new strategy can lead to significant improvements.

photography business, client booking, emotional connection, inquiry process, photography strategies, client communication, booking system, email templates, consultation calls, photography marketing

Everyone says you HAVE to include engagement sessions in your wedding packages, right? Wrong. In this episode, I'm sharing the controversial decision that actually helped me book MORE premium clients at higher rates.

Discover why removing engagement sessions from my collections was one of the best business decisions I ever made, and how this strategic choice completely shifted who was booking with me. This isn't about cutting corners - it's about understanding what your ideal clients actually value and positioning your services accordingly.

In this episode, you'll learn:

• Why following industry "rules" might be hurting your business
• How to identify what your ideal clients REALLY want (hint: it's not always what you think)
• The psychology behind strategic package design
• Real numbers: How this change affected my bookings and revenue
• How to evaluate your own offerings strategically

• 
  

Plus, I'll share what I offered INSTEAD that clients valued even more than engagement sessions.

Whether you currently include engagement sessions or not, this episode will change how you think about package design and strategic positioning.

OFFERINGS:

• ⁠⁠⁠Your First 5k Wedding⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Photographer Resources⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Mentorship for Photographers⁠⁠⁠

CONNECT:

• ⁠⁠⁠⁠Britt's Instagram⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Facebook Community⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠CB Education Website⁠⁠⁠

New episodes drop every Thursday! Subscribe by hitting the bell so you never miss valuable strategies to help you build a profitable photography business without the overwhelm.

wedding photography business, engagement sessions, package design, strategic positioning, premium pricing, wedding collections, photography pricing strategy

Summary

In this episode, Britt discusses the essential strategies for photographers to effectively communicate their value to clients. She emphasizes the importance of understanding client perceptions, building emotional connections, and demonstrating expertise without overwhelming potential clients with technical details. The conversation covers the three key pillars of value communication: emotional resonance, expertise signaling, and exclusivity. Britt also provides practical tips for applying these strategies across various client touchpoints and handling objections by reframing them as value disconnects. The episode concludes with a recap of the key points and encouragement for photographers to confidently raise their prices by effectively communicating their worth.

OFFERINGS:

• ⁠⁠⁠Your First 5k Wedding⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Photographer Resources⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Mentorship for Photographers⁠⁠⁠

CONNECT:

• ⁠⁠⁠⁠Britt's Instagram⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Facebook Community⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠CB Education Website⁠⁠⁠

New episodes drop every Thursday! Subscribe so you never miss valuable strategies to help you build a profitable photography business without the overwhelm.

• 
  
• Chapters
• 
  
• 00:00 Welcome and Introduction to Value Communication
• 02:12 Understanding the Value Perception Problem
• 08:46 Three Pillars of Value Communication
• 17:36 Applying the Value Communication Framework
• 22:35 Handling Objections and Reframing Value
• 29:10 Key Takeaways and Conclusion
• 31:27 New Chapter
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• Keywords
• 
  
• photography business, value communication, client perception, emotional resonance, premium pricing, photography marketing, wedding photography, business growth strategies, client relationships, photography education

In this episode of the Rising Photographer podcast, host Britt Mina discusses the importance of financial literacy for photographers, focusing on the common issue of undercharging. She shares her personal journey from burnout to a sustainable business model, emphasizing the mindset shifts necessary to break free from limiting beliefs.

Britt outlines three critical shifts: from photographer to experience creator, from market-based to value-based pricing, and from incremental to transformational changes. She also provides actionable steps for understanding business numbers and reimagining packages, while building confidence in pricing. The episode concludes with an announcement of a masterclass aimed at helping photographers book higher-paying clients.

OFFERINGS:

• ⁠⁠⁠Your First 5k Wedding⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Photographer Resources⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Mentorship for Photographers⁠⁠⁠

CONNECT:

• ⁠⁠⁠⁠Britt's Instagram⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Facebook Community⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠CB Education Website⁠⁠⁠

New episodes drop every Thursday! Subscribe so you never miss valuable strategies to help you build a profitable photography business without the overwhelm.

Chapters:

00:00 Introduction to Financial Literacy for Photographers

02:17 The Undercharging Cycle and Its Consequences

04:34 Limiting Beliefs That Keep Photographers Stuck

08:28 Three Critical Shifts to Break the Cycle

14:29 Understanding Your Numbers and Reimagining Packages

19:33 Building Confidence and Value in Pricing

23:58 New Chapter

photography, financial literacy, undercharging, pricing strategies, mindset shifts, business growth, client experience, value-based pricing, consultation techniques, photography business

In this episode, I demystify the financial side of running a photography business. I share my journey from financial confusion to clarity and how understanding my numbers transformed my decision-making and profitability. You'll learn practical approaches to tracking, analyzing, and using your financial data to make better business decisions—even if you consider yourself "not a numbers person.

WHAT YOU'LL LEARN:

• The key financial metrics every photographer should track
• How to calculate your true cost per shoot (and why most photographers underestimate this)
• Simple bookkeeping practices that won't eat up your creative time
• Using your numbers to make confident pricing and investment decisions
• How to plan for taxes and seasonality in your photography business

• 
  

OFFERINGS:

• ⁠Your First 5k Wedding⁠⁠
• ⁠⁠⁠Photographer Resources⁠⁠⁠
• ⁠⁠⁠Mentorship for Photographers⁠

CONNECT:

• ⁠⁠Britt's Instagram⁠⁠⁠
• ⁠⁠⁠Facebook Community⁠⁠⁠
• ⁠⁠⁠CB Education Website⁠

New episodes drop every Thursday! Subscribe so you never miss valuable strategies to help you build a profitable photography business without the overwhelm.

In this episode, I break down the essential steps to transform your photography hobby into a legitimate, profitable business. I share the mistakes I made early on by not treating my photography as a real business and the shifts that helped me build a sustainable foundation. Whether you're just starting out or trying to reorganize your existing business, this episode will help you create a structure that supports growth, profitability, and longevity in your photography career.

WHAT YOU'LL LEARN:

• In this episode, I break down the essential systems every photography business needs to grow efficiently and profitably. I share how implementing the right systems transformed my business from chaotic to streamlined and how these foundations helped me take on more clients without increasing my workload. You'll learn practical ways to organize your finances, client communication, and editing workflow that will save you time and create a more professional experience for your clients.

• WHAT YOU'LL LEARN:

• How to set up simple financial systems that track your true profitability

• Choosing and maximizing a CRM that works for your photography business

• Creating an editing workflow that cuts your post-processing time in half

• Automating repetitive tasks to free up more time for shooting

OFFERINGS:

• Free Profit First Guide for Photographers
• Your First 5k Wedding⁠

• ⁠⁠Photographer Resources⁠⁠

• ⁠⁠Mentorship for Photographers

CONNECT:

• ⁠Britt's Instagram⁠⁠

• ⁠⁠Facebook Community⁠⁠

• ⁠⁠CB Education Website

New episodes drop every Thursday! Subscribe so you never miss valuable strategies to help you build a profitable photography business without the overwhelm.

In this episode, I tackle one of the biggest challenges photographers face - pricing that actually supports your business and life. I share my personal journey with raising prices and the mindset blocks that kept me undercharging for too long. You'll learn practical strategies for calculating your costs, understanding your market value, and setting packages that reflect your worth while attracting ideal clients. If you've been afraid to raise your rates or aren't sure how to price profitably, this episode will give you the confidence and concrete steps to finally charge what you deserve.

• How to calculate your true costs of doing business
• The common pricing mistakes most new photographers make
• A step-by-step approach to creating packages that sell
• Mindset strategies for confidently communicating your new prices
• How to handle price objections from potential clients

OFFERINGS:

Your First 5k Wedding

⁠Photographer Resources⁠

⁠Mentorship for Photographers

CONNECT:

• ⁠Britt's Instagram⁠
• ⁠Facebook Community⁠

• ⁠CB Education Website

• 
  

New episodes drop every Thursday! Subscribe so you never miss valuable strategies to help you build a profitable photography business without the overwhelm.

In this first episode, host Britt introduces The Rising Photographer podcast and shares her journey from struggling with $2K weddings to building a sustainable photography business. Whether you're just starting out or looking to level up your existing business, this episode sets the foundation for the honest conversations and practical advice that will help you stop undercharging and start building a photography business you truly love.

WHAT YOU'LL LEARN:

• My personal story of growth as a photographer and business owner
• The common struggles new photographers face with pricing and burnout
• What to expect from future episodes of The Rising Photographer podcast
• Why mindset shifts are just as important as practical business strategies

• 
  

OFFERINGS:

Photographer Resources

Mentorship for Photographers

CONNECT:

• Britt's Instagram
• Facebook Community

• CB Education Website

New episodes drop every Thursday! Subscribe so you never miss valuable strategies to help you build a profitable photography business without the overwhelm.