In this episode of the Remote Work Tribe podcast, we chat with Carol Cox, Founder of Speaking Your Brand. We discuss the key ingredients to becoming a speaker, how to find the right event for you, how to get started as a speaker, the importance of LinkedIn and your network, and more.

Episode Timestamps:

• Choosing your niche. (0:44)
• Handling pushback when applying to be a speaker (3:15)
• Getting your first few appearances. (5:16)
• Underrated ways to get in front of the right event. (6:53)
• What to do and avoid when doing outreach? (8:12)
• Leveling up your speaking engagements. (10:34)
• When to speak for free vs. when to charge. (12:45)
• Leveraging network when you speak for free. (15:00)
• Finding the right event for you. (16:15)
• The pitching process and statistics. (18:11)
• Importance of social media for speaking engagements. (20:31)
• Optimizing your LinkedIn. (22:12)
• Importance of a focused personal brand vs. posting about a few topics that you know work. (23:30)
• The line between personal stories and oversharing. (28:53)
• Navigating self-doubt and imposter syndrome. (25:58)
• Common mistakes and how to prevent them. (30:51)
• Lighting round questions. (33:24)

We hope you enjoy it!

Links mentioned on the podcast

• speakingyourbrand.com/podcast
• speakingyourbrand.com/quiz
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Sal Abdulla, Founder at NixSheets. We talk about choosing to bootstrap vs. raising money, avoiding blindspots while growing, hiring, the importance of LinkedIn to grow a business and more.

Episode Timestamps:

• How did Sal come up with the idea for Nixsheets? (0:35)
• Why go bootstrapped instead of raising funds? (2:15)
• What’s his approach to goal setting for the company? (2:53)
• How to avoid blindspots when building a product? (4:28)
• Balancing the service side of the business with the software side. (6:36)
• Prioritizing time and energy. (7:38)
• First hire at NixSheets. (8:35)
• How does Sal approach hiring? (9:29)
• What has he learned about delegating? (13:13)
• Delegating sales and marketing. (14:59)
• How to make sure you don’t become a bottleneck? (17:21)
• Keeping SOPs updated. (20:48)
• LinkedIn for a founder-led organization. (22:03)
• How to make time to create thoughtful content for LinkedIn? (23:15)
• Lighting round questions. (25:12)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/salabdulla
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Kyle Racki, Co-Founder and CEO of Proposify. We talk about his journey as a founder, leadership and coaching strategies, the importance of having the right people in the right roles, AI, and more.

Episode Timestamps:

• What is the most exciting thing Kyle is doing right now? (0:32)
• How has his role as a co-founder evolved? (1:20)
• What led Kyle to delegate less and jump back into the business? (2:46)
• How did COVID and the tech boom impact Proposify's growth? (4:46)
• Knowing what he knows today, what would Kyle do differently today, looking back to 2020? (6:35)
• The transition between running an agency vs. Proposify. (7:52)
• How did he realize he needed to go full-time into Proposify? (10:12)
• What roles did Kyle hire for at the start of Proposify? (13:00)
• Kyle's leadership style. (14:20)
• What does he look like when hiring managers and execs? (16:25)
• How do you ensure the right people have the right roles? (20:30)
• The manager myth and what to do about it. (23:05)
• Coaching strategies for managers and executives. (24:37)
• How to run 1:1? (26:51)
• How is AI shaping culture at Proposify? (28:28)
• AI today and in the future. (33:08)
• Lightning round questions (36:45)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/kyleracki
• proposify.com
• youtube.com/@ProposifyInc
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Jason Cohen, Founder of WP Engine and Smart Bear. We discuss his writing and overall process for Smart Bear, the importance of vulnerability and looking for the truth, strategy and clarity, note-taking processes, and more.

Episode Timestamps:

• How did Jason’s voice evolve? (0:47)
• Publishing processes, drafts, and vulnerability. (5:13)
• What’s the line between vulnerability vs. oversharing? (9:17)
• Are there any ideas Jason keeps circling back to but has not quite nailed yet? (12:33)
• Is strategy a waste of time? (16:45)
• What’s Jason’s note-taking system? (24:40)
• Jason's drafts. (26:37)
• Mental models and beliefs Jason had to reconsider. (30:56)
• Lightning round questions. (33:13)

We hope you enjoy it!

Links mentioned on the podcast

• x.com/asmartbear
• bsky.app/profile/asmartbear.com
• longform.asmartbear.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Colleen Schnettler, founder of SaaS Marketing Gym. We talk about marketing momentum, repurposing, AI and content use cases, marketing as a competitive advantage, the opportunity to build your tools, outbound, and more.

Episode Timestamps:

• How did Colleen get comfortable with marketing as a technical founder? (0:44)
• Keeping accountable when marketing feedback takes longer. (2:14)
• Systems that have helped her keep momentum. (2:57)
• Content repurposing. (3:52)
• How to ensure repurposed content is effective? (5:30)
• Using AI to repurpose content. (7:20)
• Use cases for AI. (8:18)
• Using custom GPT tools. (9:53)
• Using custom GPTs or other people’s custom AI tools. (11:42)
• The reason marketing matters more in the era of AI creation. (12:44)
• Are we all going to build our personalized tools? Is that the future? (14:00)
• When does she build an app vs. pay for a subscription? (15:02)
• What types of products won’t be as disrupted with AI? (16:29)
• AI agents. (19:12)
• Should you start building your personalized agents or try to build a SaaS? (21:40)
• The most significant shift she has seen is in SaaS with AI tools. (22:41)
• How to do outbound effectively. (25:50)
• Lightning round questions. (28:15)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/colleen-schnettler
• http://saasmarketinggym.com
• x.com/leenyburger
• bsky.app/profile/did:plc:jzl44daijmfmuvjhvk3vopax
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Mallory Randall, Head of Marketing at Interlaced. We discuss the importance of prioritizing the correct type of work, how to align internally and with other teams, becoming a financial partner, using AI, and more.

Episode Timestamps:

• How does Mallory approach her day-to-day work? (0:54)
• How to figure out your priorities? (1:48)
• Alignment towards North Star goals. (3:09)
• How to have great conversations with stakeholders for collective success. (4:30)
• Positioning the marketing department as essential to the business. (6:30)
• How to delegate to ensure great work gets done. (8:32)
• The importance of seeing the big picture. (10:42)
• Managing your time effectively. (12:47)
• Meetings vs async work. (14:12)
• How to create a meeting agenda. (17:35)
• Using AI notetakers for meetings. (19:12)
• Using AI for marketing tasks. (20:02)
• Competitive analysis and AI. (22:03)
• Lightning round questions. (24:30)

We hope you enjoy it!

Links mentioned on the podcast

• instagram.com/masiler
• linkedin.com/in/mallorysiler
• mallory.randall@interlaced.io
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. We discuss her approach to planning, how to find the right talent, the importance of 1-1 conversations, her art and psychology background influence as a marketer, and more.

Episode Timestamps:

• How does Natalie learn new things? (0:40)
• Marketing planning and the importance of calendar blocking. (2:20)
• When did Natalie realize she needed to become more organized? (3:39)
• An example of how she uses calendar blocks for her work is (6:17)
• How to balance time-blocking with strategic vision? (7:41)
• How many OKRs should you have in a quarter? (9:12)
• Natalie’s approach to hiring. (10:45)
• Criteria she looks for in an interview. (12:40)
• Questions she asks in an interview. (16:15)
• Bias in hiring and setting people for success. (18:37)
• How does Natalie manage communications with her team? (19:39)
• The importance of 1-1 conversations. (21:11)
• Taking the time to make the right decisions. (22:40)
• How did Natalie end up working in marketing? (25:20)
• What did she learn from psychology and art to be a better marketer? (26:33)
• The importance of pattern matching in marketing. (27:50)
• Lightning round questions. (28:20)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/natalie-marcotullio
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Michele Hansen, Co-Founder of Geocodio and author of Deploy Empathy. We discuss her process for writing her book, her experience as a product person running interviews and its impact on her career, AI and customer research, and more.

Episode Timestamps:

• What inspired Michele to write her book? (0:40)
• How did Michele become an expert in customer research?. (5:33)
• Where do technical founders go wrong when it comes to customer research? (9:21)
• Are customer interviews more critical today with AI?. (12:15)
• Can you do less customer research when we have AI tools? (14:21)
• Can you talk to fewer customers and augment information with AI?. (17:45)
• Knowing what she knows today, would Michele change anything about her book? (21:17)
• Does her experience as an expat have an influence on her writing process? (24:15)
• What were her most significant adjustments moving from the US to Denmark? (29:25)
• Lightning round questions. (30:53)

We hope you enjoy it!

Links mentioned on the podcast

• deployempathy.com
• geocod.io
• bsky.app/profile/mjwhansen.com
• linkedin.com/in/mjwhansen
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.