In this episode of the Remote Work Tribe podcast, we chat with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. We discuss her approach to planning, how to find the right talent, the importance of 1-1 conversations, her art and psychology background influence as a marketer, and more.

Episode Timestamps:

• How does Natalie learn new things? (0:40)
• Marketing planning and the importance of calendar blocking. (2:20)
• When did Natalie realize she needed to become more organized? (3:39)
• An example of how she uses calendar blocks for her work is (6:17)
• How to balance time-blocking with strategic vision? (7:41)
• How many OKRs should you have in a quarter? (9:12)
• Natalie’s approach to hiring. (10:45)
• Criteria she looks for in an interview. (12:40)
• Questions she asks in an interview. (16:15)
• Bias in hiring and setting people for success. (18:37)
• How does Natalie manage communications with her team? (19:39)
• The importance of 1-1 conversations. (21:11)
• Taking the time to make the right decisions. (22:40)
• How did Natalie end up working in marketing? (25:20)
• What did she learn from psychology and art to be a better marketer? (26:33)
• The importance of pattern matching in marketing. (27:50)
• Lightning round questions. (28:20)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/natalie-marcotullio
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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