In this episode of the Remote Work Tribe podcast, we chat with Colleen Schnettler, founder of SaaS Marketing Gym. We talk about marketing momentum, repurposing, AI and content use cases, marketing as a competitive advantage, the opportunity to build your tools, outbound, and more.

Episode Timestamps:

• How did Colleen get comfortable with marketing as a technical founder? (0:44)
• Keeping accountable when marketing feedback takes longer. (2:14)
• Systems that have helped her keep momentum. (2:57)
• Content repurposing. (3:52)
• How to ensure repurposed content is effective? (5:30)
• Using AI to repurpose content. (7:20)
• Use cases for AI. (8:18)
• Using custom GPT tools. (9:53)
• Using custom GPTs or other people’s custom AI tools. (11:42)
• The reason marketing matters more in the era of AI creation. (12:44)
• Are we all going to build our personalized tools? Is that the future? (14:00)
• When does she build an app vs. pay for a subscription? (15:02)
• What types of products won’t be as disrupted with AI? (16:29)
• AI agents. (19:12)
• Should you start building your personalized agents or try to build a SaaS? (21:40)
• The most significant shift she has seen is in SaaS with AI tools. (22:41)
• How to do outbound effectively. (25:50)
• Lightning round questions. (28:15)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/colleen-schnettler
• http://saasmarketinggym.com
• x.com/leenyburger
• bsky.app/profile/did:plc:jzl44daijmfmuvjhvk3vopax
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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