Would you rather spend $6,000 of your time on social media content or $2,000 on ads that actually bring patients?

Is it unethical to use flashy equipment or gimmicks like shockwave therapy just to get patients in the door?

In this episode, we talk with Will Boyd about how PTs can use paid ads to grow their practice. He shares how he moved from treating patients to helping business owners with marketing and finance. We cover what makes ads work, why knowing your numbers matters, and how to avoid wasting time or money. If you're a practice owner trying to get more patients and build a solid business, this episode is for you.

In this episode, we cover:

[00:55] Meet Will Boyd: Diving into Paid Ads

[01:26] Will Boyd's Journey from PT School to Marketing

[02:52] The Birth of a Marketing Agency

[06:36] Challenges and Successes in Paid Ads

[10:16] Effective Tactics for Facebook Ads

[15:41] Leveraging Modalities for Patient Acquisition in Marketing

[21:44] Financial Strategies for Clinicians

[26:02] Exploring Digital Marketing and Content Creation

[33:36] The Pursuit of Happiness and Success

[35:13] Understanding Personal Strengths and Weaknesses

[36:45] The Shift from Organic to Paid Ads

[38:36] Evaluating the Cost of Organic Content

[44:58] The Evolution of Advertising Platforms

[48:31] Optimizing Google Ads for Physical Therapy

[57:22] Parting Shots

Connect with Dave on:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What do you do when you're a great clinician but struggling to run a profitable practice?

Can you fix profitability issues without adding more services or chasing new ideas?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:16] Chris Miller's PT Clinic Challenges

[02:27] Financial Constraints and Solutions

[03:44] Profitability and Operational Challenges

[04:46] Tony's Perspective on Chris's Situation

[06:42] Strategic Advice for Chris

[08:25] Exploring Cost-Effective Solutions

[09:11] Addressing Debt and Financial Challenges

[10:39] Finding High Profit Margin Services

[13:41] Exploring Membership Models for Cash Flow

[15:17] Avoiding Distractions and New Ventures

[16:31] Steal the Strategy: Effective Copywriting

[19:17] Using Clickbait Strategies for Good

[23:55] Parting Shots

Connect with Dave on:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

If Medicare only pays for the "bare minimum," why are so many clinicians still giving away their best work for free?

What if you stopped seeing Medicare as the full solution and started using it as the entry point to a better experience... would your business survive longer?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:56] The Big Idea: Medicare as a Loss Leader

[02:03] Entry-Level Clinicians and Insurance Billing

[03:56] Medicare Coverage vs. Premium Services

[04:18] Medicare as a Loss Leader

[05:22] Communicating Value to Patients

[08:06] Framing Value in Therapy Services

[11:03] Real-World Examples and Strategies

[14:55] Consumer Behavior and Therapy Services

[17:20] Creating Value Beyond Insurance Coverage

[24:13] Profitability Problems and Solutions

[27:45] Medicare Beneficiaries and Out-of-Pocket Payments

Connect with Dave on:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Can you create a connection and value through a screen?

 What’s more important for retaining top clinicians: higher pay or more control over their schedule?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:00] AI and Digital Health Discussion

[01:25] Sword Health's Thrive Pad Overview

[02:33] Critique of Sword Health's Presentation

[14:53] Comparing Effective Communication Strategies

[23:21] Recruitment and Retention Challenges

[29:43] The Challenges of Hiring Therapists with Their Own Businesses

[30:33] Investing in Staff and Building Team Culture

[33:54] Clinician-First Approach in Healthcare

[34:46] Leveraging AI and Technology in Healthcare

[40:50] The Importance of Personalization and Customer Experience

[45:38] Effective Communication and Relationship Building

[54:33] Parting Shots: Simplifying and Optimizing Your Message

Connect with Dave on:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

People don’t quit jobs... they quit leaders!

Is it really your job to make your employees happy or just to build a place where they can be happy?

If you could start a business inside your business… what would you build first?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:52] The Story Behind Women's Basketball Dynasty

[01:07] Recruitment and Hiring Strategies

[02:25] Joey Allbritton's Perspective on Employee Happiness

[08:31] The Role of a CEO

[26:37] Valuations and Business Ideas

[30:43] Understanding Deal Risks and Owner Transitions

[32:39] Addressing Owner Performance Post-Acquisition

[34:50] Building Trust and Relationships with Owners

[35:09] Opportunities in Starting and Selling PT Practices

[39:06] Collaborative Strategies for Practice Growth

[46:42] Innovative Marketing and Lead Generation

[47:48] Effective Advertising for Physical Therapy Services

[57:32] Parting Shots

Connect with Dave on:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What would happen if physical therapists spent 45% of their revenue on marketing like billion-dollar startups do?

Should physical therapists start thinking like marketers… or will that “sell out” the profession?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:26] Hims and Hers Telemedicine Breakdown

[04:48] Discussion with Dave: Marketing Strategies

[08:47] Organic vs Paid Marketing

[11:40] Tracking and Analyzing Ad Performance

[27:24] Hims and Hers Facebook Ad Analysis

[29:48] Success Stories and Personalized Plans

[30:08] Using Chat GPT for Ad Creation

[30:28] Targeting Pain Points in Ads

[31:27] Advanced Ad Strategies

[31:44] Optimizing Ad Spend

[32:23] Leveraging Chat GPT for Ad Optimization

[33:58] Analyzing Dr. Bricker's Video Content

[38:50] Insurance and Physical Therapy Marketing

[47:52] Medicare and Cash Payments

[56:11] Parting Shots

Connect with Dave on:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Is the traditional 60-minute, one-on-one physical therapy session outdated—and are 10-minute, $30 visits the future of care?

Are PT 'mills' really the villain or are they just delivering what the market actually wants?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[02:15] Brainstorming Solutions for Revenue Loss

[06:17] Business Risks

[07:37] Social Media Blunders and Competitor Rivalries

[16:35] Creative Business Models and Automation

[27:21] The Low Bar in Physical Therapy

[27:59] Turnover Rates in Different Models

[30:32] Defending PT Mills

[36:31] Adapting to Change in the Profession

[46:05] The Chameleon Approach in Physical Therapy

[51:50] Parting Shots

Connect with Dave on:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What common issues make a physical therapy or healthcare practice difficult to sell?

How can practice owners improve the appeal of their business to potential buyers?

In this episode of The Dave Kittle Show, Dave talks with Ruth Mannschreck, a business coach and retired dentist, about why some physical therapy practices may be hard to sell. Ruth explains common issues like relying too much on the owner, a single referral source, or one key employee. They also cover what makes a practice stand out to buyers, the need for solid systems, and how to prepare for growth. Ruth shares advice on adjusting your business to appeal to different types of buyers.

You can connect with Ruth Mannschreck to access her free checklist, “10 Things To Do Before Selling a Business,” at https://shorelinestrategies.lpages.co/2025-mar-prep-to-sell-checklist-optin-podcast-cta/

In this episode, we cover:

[00:53] Guest Introduction: Ruth Mannschreck

[00:58] Why Your Healthcare Business May Be Unsellable

[01:52] Key Factors Making a Practice Unsellable

[04:57] The Importance of Differentiation and Competitive Advantage

[07:30] Challenges and Solutions in Selling a Practice

[11:32] Understanding Different Buyers and Sellers

[15:12] Final Thoughts and Contact Information

Connect with Dave on:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.