Would you rather spend $6,000 of your time on social media content or $2,000 on ads that actually bring patients?

Is it unethical to use flashy equipment or gimmicks like shockwave therapy just to get patients in the door?

In this episode, we talk with Will Boyd about how PTs can use paid ads to grow their practice. He shares how he moved from treating patients to helping business owners with marketing and finance. We cover what makes ads work, why knowing your numbers matters, and how to avoid wasting time or money. If you're a practice owner trying to get more patients and build a solid business, this episode is for you.

In this episode, we cover:

[00:55] Meet Will Boyd: Diving into Paid Ads

[01:26] Will Boyd's Journey from PT School to Marketing

[02:52] The Birth of a Marketing Agency

[06:36] Challenges and Successes in Paid Ads

[10:16] Effective Tactics for Facebook Ads

[15:41] Leveraging Modalities for Patient Acquisition in Marketing

[21:44] Financial Strategies for Clinicians

[26:02] Exploring Digital Marketing and Content Creation

[33:36] The Pursuit of Happiness and Success

[35:13] Understanding Personal Strengths and Weaknesses

[36:45] The Shift from Organic to Paid Ads

[38:36] Evaluating the Cost of Organic Content

[44:58] The Evolution of Advertising Platforms

[48:31] Optimizing Google Ads for Physical Therapy

[57:22] Parting Shots

Connect with Dave on:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What do you do when you're a great clinician but struggling to run a profitable practice?

Can you fix profitability issues without adding more services or chasing new ideas?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:16] Chris Miller's PT Clinic Challenges

[02:27] Financial Constraints and Solutions

[03:44] Profitability and Operational Challenges

[04:46] Tony's Perspective on Chris's Situation

[06:42] Strategic Advice for Chris

[08:25] Exploring Cost-Effective Solutions

[09:11] Addressing Debt and Financial Challenges

[10:39] Finding High Profit Margin Services

[13:41] Exploring Membership Models for Cash Flow

[15:17] Avoiding Distractions and New Ventures

[16:31] Steal the Strategy: Effective Copywriting

[19:17] Using Clickbait Strategies for Good

[23:55] Parting Shots

Connect with Dave on:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

If Medicare only pays for the "bare minimum," why are so many clinicians still giving away their best work for free?

What if you stopped seeing Medicare as the full solution and started using it as the entry point to a better experience... would your business survive longer?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:56] The Big Idea: Medicare as a Loss Leader

[02:03] Entry-Level Clinicians and Insurance Billing

[03:56] Medicare Coverage vs. Premium Services

[04:18] Medicare as a Loss Leader

[05:22] Communicating Value to Patients

[08:06] Framing Value in Therapy Services

[11:03] Real-World Examples and Strategies

[14:55] Consumer Behavior and Therapy Services

[17:20] Creating Value Beyond Insurance Coverage

[24:13] Profitability Problems and Solutions

[27:45] Medicare Beneficiaries and Out-of-Pocket Payments

Connect with Dave on:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.