Would you rather spend $6,000 of your time on social media content or $2,000 on ads that actually bring patients?

Is it unethical to use flashy equipment or gimmicks like shockwave therapy just to get patients in the door?

In this episode, we talk with Will Boyd about how PTs can use paid ads to grow their practice. He shares how he moved from treating patients to helping business owners with marketing and finance. We cover what makes ads work, why knowing your numbers matters, and how to avoid wasting time or money. If you're a practice owner trying to get more patients and build a solid business, this episode is for you.

In this episode, we cover:

[00:55] Meet Will Boyd: Diving into Paid Ads

[01:26] Will Boyd's Journey from PT School to Marketing

[02:52] The Birth of a Marketing Agency

[06:36] Challenges and Successes in Paid Ads

[10:16] Effective Tactics for Facebook Ads

[15:41] Leveraging Modalities for Patient Acquisition in Marketing

[21:44] Financial Strategies for Clinicians

[26:02] Exploring Digital Marketing and Content Creation

[33:36] The Pursuit of Happiness and Success

[35:13] Understanding Personal Strengths and Weaknesses

[36:45] The Shift from Organic to Paid Ads

[38:36] Evaluating the Cost of Organic Content

[44:58] The Evolution of Advertising Platforms

[48:31] Optimizing Google Ads for Physical Therapy

[57:22] Parting Shots

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