What if you didn’t need more content or funnels—just one great story?

In this episode, Rachel sits down with StoryBrand-trained strategist Kris Jones, founder of Red Door Stories, to uncover how a simple narrative shift can turn your website into a client-converting machine. Whether you’re burnt out on content creation or stuck in sales overwhelm, this conversation shows you the missing link: story.

Timestamps:

• [00:01] Meet Kris Jones: StoryBrand expert + Red Door Stories founder
• [00:04] Why most websites fail (and what to do instead)
• [00:06] Story vs. information: What the brain remembers
• [00:10] Outsourcing your voice? Why it doesn’t work
• [00:14] How to stand out from big brands as a personal brand
• [00:18] The secret to positioning yourself as a guide, not the hero
• [00:21] Testimonials that sell: The 4-question formula
• [00:24] Website mistakes that cost you clients
• [00:29] Why you don’t need 10 platforms—just one strong homepage
• [00:34] Evergreen marketing vs. trends (and why story always works)
• [00:38] From Click to Client: Kris’ story-based sales strategy
• [00:43] Final word: Do less, but better

Key Themes + Takeaways:

• Story-based messaging outperforms facts every time
• You are not the hero of your brand—your customer is
• You don’t need to do more, just say it better
• A good homepage can outperform 10 platforms
• Your voice is your greatest marketing asset—don’t outsource it

Quotes:

“You can’t read the label from inside the bottle.” – Kris Jones

“People don’t buy from the best—they buy from who they feel most connected to.”

“A single well-told story can replace all your marketing and double your revenue.”

Community & Resources

The Confidence Blueprint

Fit From Within Journal

The Confident Woman Community

Connect with Kris Jones

• Website: RedDoorStories.com
• Instagram: @reddoordesign

Connect with Rachel:

Website: iamrachelbrooks.com

Instagram: @iamrachelbrooks

Podcast IG: @theconfidentwoman.co

Do you ever feel like you’re giving everything to everyone else—but still feel like it’s never enough?

In this episode, Rachel Brooks sits down with Dr. Gertrude Lyons, a pioneer in holistic women’s development and author of Rewrite the Mother Code. They dive deep into what it means to mother—not just children, but dreams, businesses, and most importantly, yourself.

Dr. Gertrude unpacks her journey of discovering that motherhood is not limited to birthing a child—it’s a role every woman holds, whether she has children or not. Together, they explore how self-mothering is the key to healing, growth, and breaking generational cycles.

If you’ve ever felt like your role is “less than” or questioned your capacity to nurture and create, this episode is your call to step into your true, divine purpose.

What You’ll Learn in This Episode:

• How to rewrite your own mother code and define motherhood on your own terms
• Why self-mothering is the foundation for growth and healing
• How to break free from societal expectations and step into divine nurturing
• The connection between birthing dreams and birthing life—whether it's children, businesses, or vision
• How to mother yourself so you can show up powerfully for others

Timestamps

[01:30] Dr. Gertrude’s journey from economic analyst to holistic women’s coach [

05:00] How pre-marital counseling sparked her personal growth journey

[10:00] Navigating family dynamics, marriage, and healing generational trauma

[15:00] Why self-mothering matters more than society tells you

[18:00] Redefining “motherhood”—birthing ideas, businesses, and nurturing self

[23:00] How to recognize your mother code and rewrite it for freedom

[30:00] Letting go of guilt and shame: mothering yourself without limits

[35:00] How self-mothering empowers everything you do—business, relationships, life

[40:00] How to begin self-mothering today

Quotes:

“Motherhood is not limited to birthing children; it’s the capacity to create, nurture, and transform.”

“If you aren’t mothering yourself, you can’t fully show up for anyone else.”

“We’ve been conditioned to think self-sacrifice is noble—but self-mothering is revolutionary.”

“You have the power to birth life in many forms—dreams, businesses, visions. Motherhood is expansive, not limited.”

Community & Resources

The Confidence Blueprint

Fit From Within Journal

The Confident Woman Community

Connect with Dr. Gertrude Lyons

• Website: Dr. Gertrude Lyons
• Get Her Book: Rewrite the Mother Code

Connect with Rachel:

Website: iamrachelbrooks.com

Instagram: @iamrachelbrooks

Podcast IG: @theconfidentwoman.co

In this powerful solo episode, Rachel Brooks dives deep into the foundation beneath confidence, success, and leadership: self-worth.

Rachel shares how chasing perfection, seeking external validation, and striving for approval all trace back to one central question—Am I enough?

This is not just a feel-good conversation; it's a soul-level invitation to reclaim your identity, rebuild your self-trust, and redefine success based on who you already are—not what you achieve.

Inside this episode, you’ll learn:

• Why success feels empty without self-worth
• How to identify and uproot the lies you're believing
• Five simple steps to rebuild true confidence from the inside out
• How to reclaim your identity apart from titles, roles, and achievements
• Why your worth is inherent—and how to finally believe it

Timestamps:

• [00:00] Introduction: Self-worth as the root of confidence
• [01:00] The silent question: Am I enough?
• [02:00] The real reason external success never feels like enough
• [04:00] Seasons of grief, rebuilding, and unraveling
• [06:00] The connection between identity, self-worth, and belonging
• [08:00] Peeling back layers to rediscover who you are
• [10:00] Challenging the lies that whisper "you’re too much" or "not enough"
• [12:00] Building real self-trust through consistent action
• [14:00] Practicing self-compassion and learning how to love yourself first
• [17:00] Changing your environment to support your healing
• [19:00] Final encouragement: You are already worthy—no proving required

Quotes to Highlight:

"You’re not your roles, your titles, or your achievements. You are worthy simply because you exist."

"Self-worth is not something you earn—it’s something you reclaim."

"When you know who you are, you stop chasing who the world says you should be."

Community + Resources:

The Confident Woman Community

Download (FREE) The Confidence Blueprint

Next Steps: Start Your Journey Here

↳ Starter Kit → Becoming... The Confident Woman → Impact Accelerator

Connect with Rachel:

Website: https://www.iamrachelbrooks.com

Instagram: https://www.instagram.com/iamrachelbrooks

Podcast IG: https://www.instagram.com/theconfidentwoman.co

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