What if you didn’t need more content or funnels—just one great story?

In this episode, Rachel sits down with StoryBrand-trained strategist Kris Jones, founder of Red Door Stories, to uncover how a simple narrative shift can turn your website into a client-converting machine. Whether you’re burnt out on content creation or stuck in sales overwhelm, this conversation shows you the missing link: story.

Timestamps:

• [00:01] Meet Kris Jones: StoryBrand expert + Red Door Stories founder
• [00:04] Why most websites fail (and what to do instead)
• [00:06] Story vs. information: What the brain remembers
• [00:10] Outsourcing your voice? Why it doesn’t work
• [00:14] How to stand out from big brands as a personal brand
• [00:18] The secret to positioning yourself as a guide, not the hero
• [00:21] Testimonials that sell: The 4-question formula
• [00:24] Website mistakes that cost you clients
• [00:29] Why you don’t need 10 platforms—just one strong homepage
• [00:34] Evergreen marketing vs. trends (and why story always works)
• [00:38] From Click to Client: Kris’ story-based sales strategy
• [00:43] Final word: Do less, but better

Key Themes + Takeaways:

• Story-based messaging outperforms facts every time
• You are not the hero of your brand—your customer is
• You don’t need to do more, just say it better
• A good homepage can outperform 10 platforms
• Your voice is your greatest marketing asset—don’t outsource it

Quotes:

“You can’t read the label from inside the bottle.” – Kris Jones

“People don’t buy from the best—they buy from who they feel most connected to.”

“A single well-told story can replace all your marketing and double your revenue.”

Community & Resources

The Confidence Blueprint

Fit From Within Journal

The Confident Woman Community

Connect with Kris Jones

• Website: RedDoorStories.com
• Instagram: @reddoordesign

Connect with Rachel:

Website: iamrachelbrooks.com

Instagram: @iamrachelbrooks

Podcast IG: @theconfidentwoman.co