Episodios

  • Camera Struggles to Product Success: A YouTuber’s Lightbulb Moment

    Camera Struggles to Product Success: A YouTuber’s Lightbulb Moment
    Apr 29 2025
    In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin McClure, the creator behind The Mighty McClures and founder of QoS Ultra Light. Justin shares his inspiring journey from creating viral content to developing groundbreaking products. Learn how he overcame manufacturing hurdles, built lasting business relationships, sourced suppliers through Alibaba.com, and stayed true to his authentic brand. Whether you're a creator or entrepreneur, Justin offers practical, honest advice on persistence, partnership, and successfully bringing a vision to life.
    Tune in to learn:
    • How to leverage existing relationships and value to meaningful business partnerships
    • The critical role of industrial designers in transforming product ideas
    • Why patience and persistence are essential in product development
    • How to effectively vet and communicate with suppliers on Alibaba.com
    • The importance of separating ego from product development
    • How to build a scalable fulfillment strategy while maintaining quality control
    • Why small, consistent steps forward is more effective than seeking overnight success
    • The value of building a trusted supplier network through platforms like Alibaba.com
    • The importance of relationship-building in manufacturing and business development

    Justin McClure is a successful family content creator and product innovator, known for founding The Mighty McClures, one of social media's most prominent family channels with 15 million followers and 4 billion views. With a background in production and creative storytelling, Justin has successfully transitioned into product development with the creation of UltraLight, an innovative lighting solution for content creators. Check out our three most downloaded episodes:
    • How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
    • Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
    • Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

    Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

    B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so
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    36 m
  • IP Secrets Every Inventor Should Know with Carmine Denisco

    IP Secrets Every Inventor Should Know with Carmine Denisco
    Apr 16 2025
    In this episode of B2B Breakthrough, host Ciara Cristo chats with Carmine Denisco, President of United Inventors Association, to unpack the real-world challenges of intellectual property protection. From filing provisional patents to building resilient manufacturing partnerships, they explore how inventors and entrepreneurs can protect their ideas without breaking the bank. Discover smart strategies and the benefits of staying “patent pending,” leveraging design patents, and why branding and product quality are just as critical as legal safeguards in today’s competitive marketplace.
    Tune in to learn:
    • How to time your patent applications to maximize protection and minimize costs
    • Why provisional patents are a cost-effective first step for protecting your idea
    • How to leverage design patents for faster, more practical protection against copycats
    • Why product quality and branding are as important as legal protection
    • How to work effectively with manufacturers while protecting your IP
    • The strategic value of staying in "patent pending" status
    • Why investing in multiple international patents may not be cost-effective

    Carmine Denisco is a successful Entrepreneur, Inventor, Author, Podcaster, Investor, and sought-after business startup consultant. Many of the products he has developed or aided in the design of over the years have sold in retail stores, TV shopping channels, online, and infomercials; some have gone on to be licensed by major corporations. Carmine is dedicated to helping inventors correctly navigate the invention and manufacturing process, giving each inventor their best shot at success. Entrepreneur Magazine picked Denisco as one of its top 5 emerging entrepreneurs.Check out our three most downloaded episodes:
    • How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
    • Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
    • Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

    Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

    B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so
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    39 m
  • Beyond the Algorithm: Winning Strategies for Amazon Sellers

    Beyond the Algorithm: Winning Strategies for Amazon Sellers
    Apr 2 2025
    Success on Amazon isn’t just about great products—it’s about data-driven decisions and human-focused optimization. In this episode of B2B Breakthrough, host Ciara Cristo chats with Adriana Rangel, PickFu brand ambassador and Sellers Podcast en Español host, about avoiding costly mistakes as an Amazon seller. Learn the secrets of keyword research, multi-language listings, and why analytics should drive product selection. Whether you’re new or scaling up, this conversation delivers game-changing strategies for standing out in a competitive marketplace.
    Tune in to learn:
    • Why optimizing listings for both algorithms and human buyers is crucial for conversion success
    • The importance of targeting long-tail keywords for better ranking and cost-effective traffic generation
    • How to leverage multi-language optimization to tap into underserved markets, particularly Spanish-speaking audiences
    • Why building an off-Amazon presence through blogs and Google optimization is essential for long-term success
    • The strategic approach to expanding your product line by staying within related categories that serve your established audience
    • How to use free resources and community learning to overcome early setbacks and build a sustainable business
    • Why Amazon's built-in tools for international markets can provide early wins and valuable cash flow
    • The power of proper listing translation and keyword optimization to capture multilingual market share

    Adriana Rangel is a Brand Ambassador at PickFu and host of the "Sellers Podcast en Español" at Helium 10. She has seven years of experience in Amazon e-commerce and digital entrepreneurship. As a successful Amazon seller turned educator, she has built her expertise from hands-on experience launching and scaling products across international marketplaces. Known for her practical approach to e-commerce strategy, Adriana shares her knowledge through her YouTube channel, where she provides weekly tutorials on Amazon selling strategies, particularly focusing on cross-cultural market expansion and Spanish-language optimization. Check out our three most downloaded episodes:
    • How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
    • Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
    • Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

    Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

    B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so
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    32 m
  • AI-Driven E-Commerce: Kuo Zhang on Alibaba.com’s Vision

    AI-Driven E-Commerce: Kuo Zhang on Alibaba.com’s Vision
    Mar 19 2025
    In this special episode of B2B Breakthrough, host Ciara Cristo sits down with Kuo Zhang, President of Alibaba.com, to explore how AI is revolutionizing global trade for small businesses. They discuss Alibaba’s AI-powered sourcing engine, Accio, and its role in enhancing search, communication, and business research. Kuo also shares insights on AI-generated content, strategic logistics partnerships, and Alibaba’s commitment to democratizing trade. Whether you're scaling internationally or optimizing sourcing, this episode delivers valuable takeaways for SMBs navigating global commerce.
    Join them as they discuss:
    • Kuo Zhang's Journey: From Directory to Digital Revolution
    • Breaking Down SMB Pain Points in Global Trade
    • Alibaba.com's Evolution into an AI-Powered Platform
    • Three Key AI Tools Transforming Global Commerce
    • Inside Accio: The World's First AI Sourcing Agent
    • How Accio's Business Research Powers Smart Decisions
    • Deep Search: Making Complex Product Sourcing Simple
    • AI Chatbots: Breaking Down Language Barriers
    • Local Stock Solutions: Faster Delivery for US Buyers
    • Game-Changing Partnership with Maersk for SMBs

    Kuo Zhang is the President of Alibaba.com, where he leads the strategic direction and digital transformation of one of the world's largest B2B E-commerce platforms. With a distinguished background at IBM Research and Microsoft and over 12 years at Alibaba, Zhang has been instrumental in revolutionizing global trade through digital innovation. Under his leadership, Alibaba.com has evolved from a traditional directory service to an AI-powered global trading platform connecting over 50 million SMBs worldwide. In this episode, Zhang shares invaluable insights on integrating AI in B2B commerce, including developing Accio, the world's first AI-powered sourcing engine, and strategic partnerships with industry leaders like Maersk. His vision for democratizing global trade and making it "easy to do business anywhere" has transformed how small businesses access international markets, making him a leading authority on the future of digital commerce.Check out our three most downloaded episodes:
    • How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
    • Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
    • Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

    Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

    B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so
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    41 m
  • Inflation Fighting: Business payment options in 2025

    Inflation Fighting: Business payment options in 2025
    Mar 5 2025
    In this episode of B2B Breakthrough, host Ciara Cristo sits down with Michael Spelfogel, Co-Founder and President of Cardless, and Yiran Li, Head of Customer Retention Strategy at Alibaba.com, to explore the evolving world of business financing. They discuss how small businesses can navigate inflation, leverage new credit solutions, and build strong business credit. From the Alibaba.com Business Edge credit card’s unique benefits to strategies for managing cash flow and supplier diversification, this episode offers actionable insights for business owners looking to scale.

    Join Michael and Yiran as they discuss:

    • The diverse landscape of business buyers on Alibaba.com
    • How traditional financing methods often fall short for small business owners
    • The introduction of the Alibaba.com Business Edge credit card and its unique benefits
    • The challenges of building business credit versus personal credit
    • Strategies for managing rising costs and tariffs through supplier diversification and flexible financing options

    Michael Spelfogel     is the Co-founder & President of Cardless, a digital-first financial technology company powering the Alibaba.com Business Edge credit card. With expertise in financial services and digital payments, he specializes in developing innovative credit solutions for modern businesses. His work focuses on making financial products more accessible and transparent for small and medium-sized enterprises, particularly in the e-commerce space.

    Yiran Li is the Head of Customer Retention Strategy at Alibaba.com, where she focuses on ensuring smooth experiences for business buyers on the platform. With deep knowledge of B2B e-commerce and global trade, she specializes in developing solutions that help businesses optimize their sourcing and payment processes. Her expertise spans understanding diverse buyer needs, implementing flexible payment solutions, and creating protective measures for business transactions.Check out our three most downloaded episodes:
    • How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
    • Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
    • Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

    Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

    B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so
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    33 m
  • March Expo Pro Tips for Profitable Products with Tim Jordan and Lulu Yan

    March Expo Pro Tips for Profitable Products with Tim Jordan and Lulu Yan
    Feb 20 2025
    In this episode of B2B Breakthrough, recorded on the sidelines of Alibaba’s March Expo, Ciara Cristo chats with Tim Jordan, E-commerce Seller and Strategy Consultant, and Lulu Yan, Category Specialist at Alibaba.com. Together, they explore March Expo’s sourcing opportunities, from fast shipping to deep discounts, and uncover trending products in fashion, pets, home & garden, and beauty.
    During the month of March, buyers can take advantage of exclusive benefits, including:
    • Get up to $20 on shipping fees with orders shipped via Alibaba.com Logistics on your first order.
    • Order products that total a certain amount and receive a coupon valued between $5 and $500 at check out.
    • Save up to US $30 off with PayPal, Valid on the first purchase on Alibaba.com.

    Learn how to navigate rising costs, leverage supplier relationships, and build perceived value in competitive markets. Whether you're scaling your business or spotting the next big trend, this episode is packed with practical strategies to stay ahead.
    Join Lulu & Tim as they discuss:
    • Two Paths to Product Success: Competing vs. Finding Niches
    • Fashion Trends: From Bohemian Dresses to Bell Bottoms
    • Leveraging Supplier Intelligence for Early Trend Detection
    • Smart Pet Products: The Growing Tech Pet Care Market
    • Home & Garden: Regional Design Preferences
    • Sports & Outdoor: Capitalizing on the Pickleball Boom
    • Beauty Industry: Packaging Innovation & Brand Perception
    • Key Takeaways: March Expo Strategies & Economic Opportunities

    Tim Jordan     is an experienced e-commerce seller, strategist, and business development consultant. Since 2015, he has developed innovative growth strategies for Amazon sellers, helping them navigate the ever-evolving marketplace. As the founder of Hickory Flats and Private Label Legion, he has provided valuable sourcing insights and free resources for e-commerce entrepreneurs. Tim has also worked with leading service providers like PingPong and Sellers Funding and continues to pioneer new e-commerce projects and techniques.

    Lulu Yan is a seasoned professional with over 14 years of experience in global commerce and consumer markets. For the past four years, Lulu has been dedicated to cross-border eCommerce in the Beauty and Fashion industry at Alibaba.com. Prior to that, she spent over a decade in Fortune Global 500 multinational consumer goods companies, specializing in shopper marketing, category management, and brand development. Having worked across China, the U.S., France, and Singapore, Lulu brings deep global market insights and a sharp understanding of consumer behavior to every endeavor.Check out our three most downloaded episodes:
    • How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
    • Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
    • Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

    Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of Sham...
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    32 m
  • Top 5 Tips to Make it in Retail: Prep for Success with Yohan Jacob of RetailBound

    Top 5 Tips to Make it in Retail: Prep for Success with Yohan Jacob of RetailBound
    Feb 5 2025
    On this episode of B2B Breakthrough, host Ciara Cristo chats with Yohan Jacob, founder of Retailbound, to uncover essential strategies for thriving in the competitive retail landscape. With over 30 years of experience mentoring 4,000+ clients, Yohan shares tips on product differentiation, meeting buyer expectations, and streamlining supply chains. From mastering negotiations to crafting standout marketing strategies, this episode is packed with actionable insights for entrepreneurs and established brands aiming to break into big-box retail and succeed confidently.
    Join them as they discuss:
    • Foundations of Retail Success - The Marriage Analogy
    • The Art of Buyer Communication
    • The Three Pillars of Buyer Decision-Making
    • Strategic Retail Packaging Optimization
    • Handling Rejection and Persistence

    Yohan Jacob is the Founder and President of Retailbound, bringing over 30 years of unparalleled retail expertise. A veteran in the industry, he bridges the gap between product manufacturers and billion-dollar retailers, offering unique insights from both perspectives. Yohan has empowered 4,000+ clients worldwide, from innovative startups to growing enterprises, with strategies for merchandising, marketing, and product development. A sought-after speaker and author of Retailbound: Learn How To Sell Your Products To Retailers, Yohan specializes in creating lasting, profitable partnerships while navigating the complexities of retail. His expertise spans in-store marketing, licensing, packaging, vendor negotiations, and inventory management.Check out our three most downloaded episodes:
    • How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
    • Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
    • Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

    Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

    B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so
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    30 m
  • Growth from the Ground Up: How Rudy Mawer Builds & Markets Impactful Brands

    Growth from the Ground Up: How Rudy Mawer Builds & Markets Impactful Brands
    Jan 21 2025
    In this episode of B2B Breakthrough, Ciara Cristo chats with Rudy Mawer, CEO of Mawer Capital and celebrity marketer, about mastering a winner's mindset, navigating the shifting marketing landscape, and scaling businesses. Rudy shares insights on resilience, innovative marketing strategies, building loyal communities, and the transformative role of AI in business. He also offers actionable advice for entrepreneurs aiming to thrive in today’s competitive environment. Tune in for key takeaways to elevate your business success!

    Join them as they discuss:
    • The Winner's Mindset
    • The Evolution of Marketing
    • Building Brand Loyalty and Community
    • The Mental Shift in Scaling
    • Navigating Supply Chain Complexities
    • Actionable Steps for Aspiring Entrepreneurs

    Rudy Mawer     is a serial investor and CEO of Mawer Capital. He is also the CEO of multiple brands. He runs multiple businesses, including a Marketing Capital group with Kevin Harrington, the Original Shark from the TV show “Shark Tank”, where he helped over 50,000 small businesses worldwide.Check out our three most downloaded episodes:
    • How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
    • Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
    • Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

    Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

    B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so
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    35 m
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