B2B Breakthrough Podcast

De: Alibaba.com
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  • Resumen

  • Every two weeks, the B2B Breakthrough Podcast brings you the knowledge, insights and strategies that you need to continue to grow your business. By learning from industry experts, successful e-commerce business owners, and the team at Alibaba.com, you’ll be well on your way to your next big business breakthrough. If you’re facing challenges on your path to success as a small business owner, we’re here to give you the tools you need to break through and reach the next level.
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Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • Camera Struggles to Product Success: A YouTuber’s Lightbulb Moment

    Camera Struggles to Product Success: A YouTuber’s Lightbulb Moment
    Apr 29 2025
    In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin McClure, the creator behind The Mighty McClures and founder of QoS Ultra Light. Justin shares his inspiring journey from creating viral content to developing groundbreaking products. Learn how he overcame manufacturing hurdles, built lasting business relationships, sourced suppliers through Alibaba.com, and stayed true to his authentic brand. Whether you're a creator or entrepreneur, Justin offers practical, honest advice on persistence, partnership, and successfully bringing a vision to life.
    Tune in to learn:
    • How to leverage existing relationships and value to meaningful business partnerships
    • The critical role of industrial designers in transforming product ideas
    • Why patience and persistence are essential in product development
    • How to effectively vet and communicate with suppliers on Alibaba.com
    • The importance of separating ego from product development
    • How to build a scalable fulfillment strategy while maintaining quality control
    • Why small, consistent steps forward is more effective than seeking overnight success
    • The value of building a trusted supplier network through platforms like Alibaba.com
    • The importance of relationship-building in manufacturing and business development

    Justin McClure is a successful family content creator and product innovator, known for founding The Mighty McClures, one of social media's most prominent family channels with 15 million followers and 4 billion views. With a background in production and creative storytelling, Justin has successfully transitioned into product development with the creation of UltraLight, an innovative lighting solution for content creators. Check out our three most downloaded episodes:
    • How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
    • Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
    • Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

    Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

    B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so
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    36 m
  • IP Secrets Every Inventor Should Know with Carmine Denisco

    IP Secrets Every Inventor Should Know with Carmine Denisco
    Apr 16 2025
    In this episode of B2B Breakthrough, host Ciara Cristo chats with Carmine Denisco, President of United Inventors Association, to unpack the real-world challenges of intellectual property protection. From filing provisional patents to building resilient manufacturing partnerships, they explore how inventors and entrepreneurs can protect their ideas without breaking the bank. Discover smart strategies and the benefits of staying “patent pending,” leveraging design patents, and why branding and product quality are just as critical as legal safeguards in today’s competitive marketplace.
    Tune in to learn:
    • How to time your patent applications to maximize protection and minimize costs
    • Why provisional patents are a cost-effective first step for protecting your idea
    • How to leverage design patents for faster, more practical protection against copycats
    • Why product quality and branding are as important as legal protection
    • How to work effectively with manufacturers while protecting your IP
    • The strategic value of staying in "patent pending" status
    • Why investing in multiple international patents may not be cost-effective

    Carmine Denisco is a successful Entrepreneur, Inventor, Author, Podcaster, Investor, and sought-after business startup consultant. Many of the products he has developed or aided in the design of over the years have sold in retail stores, TV shopping channels, online, and infomercials; some have gone on to be licensed by major corporations. Carmine is dedicated to helping inventors correctly navigate the invention and manufacturing process, giving each inventor their best shot at success. Entrepreneur Magazine picked Denisco as one of its top 5 emerging entrepreneurs.Check out our three most downloaded episodes:
    • How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
    • Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
    • Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

    Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

    B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so
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    39 m
  • Beyond the Algorithm: Winning Strategies for Amazon Sellers

    Beyond the Algorithm: Winning Strategies for Amazon Sellers
    Apr 2 2025
    Success on Amazon isn’t just about great products—it’s about data-driven decisions and human-focused optimization. In this episode of B2B Breakthrough, host Ciara Cristo chats with Adriana Rangel, PickFu brand ambassador and Sellers Podcast en Español host, about avoiding costly mistakes as an Amazon seller. Learn the secrets of keyword research, multi-language listings, and why analytics should drive product selection. Whether you’re new or scaling up, this conversation delivers game-changing strategies for standing out in a competitive marketplace.
    Tune in to learn:
    • Why optimizing listings for both algorithms and human buyers is crucial for conversion success
    • The importance of targeting long-tail keywords for better ranking and cost-effective traffic generation
    • How to leverage multi-language optimization to tap into underserved markets, particularly Spanish-speaking audiences
    • Why building an off-Amazon presence through blogs and Google optimization is essential for long-term success
    • The strategic approach to expanding your product line by staying within related categories that serve your established audience
    • How to use free resources and community learning to overcome early setbacks and build a sustainable business
    • Why Amazon's built-in tools for international markets can provide early wins and valuable cash flow
    • The power of proper listing translation and keyword optimization to capture multilingual market share

    Adriana Rangel is a Brand Ambassador at PickFu and host of the "Sellers Podcast en Español" at Helium 10. She has seven years of experience in Amazon e-commerce and digital entrepreneurship. As a successful Amazon seller turned educator, she has built her expertise from hands-on experience launching and scaling products across international marketplaces. Known for her practical approach to e-commerce strategy, Adriana shares her knowledge through her YouTube channel, where she provides weekly tutorials on Amazon selling strategies, particularly focusing on cross-cultural market expansion and Spanish-language optimization. Check out our three most downloaded episodes:
    • How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
    • Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
    • Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

    Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

    B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so
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    32 m
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