Why does treating "every production as the first time" prevent the kind of complacency that turns mass production into mass disaster?

Turning disruption into opportunity requires more than just quick thinking—it demands the right mindset, strategic preparation, and a willingness to embrace chaos as fuel for innovation. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kerim Kfuri (https://www.linkedin.com/in/kerimkfuri/), President and CEO of The Atlas Network (https://theatlasnetwork.com) and global supply chain strategist, about mastering the art of leading through uncertainty. With decades of experience helping businesses navigate everything from tariff disruptions to pandemic-induced shortages, Kerim reveals his three-step methodology for controlling the controllable factors while building resilience against the unforeseeable. Learn how to transform your biggest challenges into competitive advantages through strategic supplier relationships, proactive risk assessment, and the power of adaptable thinking.

Tune in to learn:

• (00:00) The Right Mindset for Navigating Supply Chain Chaos
• (04:45) The Atlas Network Three-Step Methodology
• (12:02) Cultural Adaptability in Global Supplier Relationships
• (15:32) Axio AI Sourcing Advertisement
• (19:32) Leading Through Chaos and Finding Opportunity
• (28:07) Strategic Approaches to Tariff Management
• (33:56) Future-Proofing Through Flexibility and Openness

Kerim Kfuri is President and CEO of The Atlas Network, a global supply chain management company with over 20 years of experience helping businesses navigate disruptions across industries. Leading a network of close to 2,000 suppliers worldwide, Kerim has developed proven methodologies focused on risk mitigation, transparency, and visibility that have guided countless organizations through major global challenges including the pandemic, tariff conflicts, and supply chain volatility. As a supply chain optimist and thought leader, he believes that chaos creates the greatest opportunities for businesses willing to adapt and innovate.

Check out our three most downloaded episodes:

• Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey
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• Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried
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• (00:00:00) - B2B Breakthrough Podcast
• (00:01:00) - How to navigate the disruption in the supply chain
• (00:02:32) - Will There Be Disruption in the Supply Chain?
• (00:04:17) - Disruption Proof: The Controllable vs. Unre
• (00:10:15) - The Secret to Finding the Right Supplier
• (00:15:32) - AI Sourcing: The Best Sourcing Engine
• (00:16:26) - How to Identify a Good Supplier
• (00:19:15) - Disruptions in the Global Supply Chain
• (00:20:52) - Trade tariffs, how to offset them?
• (00:22:58) - Five Rules for a Proactive Supply Chain
• (00:28:07) - Tariffs: How to Manage them?
• (00:36:11) - B2B Breakthrough: Talking Business With Karim